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Publicity on the Internet (Paperback)

by Steve O'Keefe (Author)
4.1 out of 5 stars See all reviews (14 customer reviews)

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Editorial Reviews

Review
Publicity On The Internet is a complete guide to promoting any product, service, person, or event on the Internet and commercial online services. Publicity On The Internet gives precise, comprehensive, and comprehensible information on how to increase traffic at a web site, the planning and promoting of online events, getting media coverage online and off, launching a new product or business, and defending against online attacks. Publicity On The Internet is a detailed nuts-and-bolts manual with step-by-step instructions, checklists, sample documents, links to incredible time-saving resources, and more. The text is highlighted with online marketing horror stories and spectacular successes. Publicity On The Internet will save the reader thousands of dollars in preventable mistakes and be a constant and valued reference book for any online entrepreneurial enterprise. -- Midwest Book Review

Product Description
An hands-on resource provides a wealth of forms, checklists, sample publicity campaigns, online resources, and expert strategies that cover everything from creating e-mail news releases to confronting a host of Internet issues. (All Users).

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Product Details

  • Paperback: 401 pages
  • Publisher: John Wiley & Sons; 1st edition (January 15, 1997)
  • Language: English
  • ISBN-10: 0471161756
  • ISBN-13: 978-0471161752
  • Product Dimensions: 9.1 x 7.5 x 0.9 inches
  • Shipping Weight: 1.6 pounds
  • Average Customer Review: 4.1 out of 5 stars See all reviews (14 customer reviews)
  • Amazon.com Sales Rank: #1,342,540 in Books (See Bestsellers in Books)

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Customer Reviews

14 Reviews
5 star:
 (10)
4 star:
 (1)
3 star:    (0)
2 star:    (0)
1 star:
 (3)
 
 
 
 
 
Average Customer Review
4.1 out of 5 stars (14 customer reviews)
 
 
 
 
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9 of 9 people found the following review helpful:
1.0 out of 5 stars This book is totally outdated!, October 3, 1999
By davidyau@aol.com (Bayside,New York) - See all my reviews
If you want to study internet advertising history,this is a great book.Other than that,it is a complete waste of time,effort and money.I am surprised that you can still see and buy this outdated book on the bookstore shelf.
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8 of 8 people found the following review helpful:
1.0 out of 5 stars In 1989 I would have said this is a great book, July 5, 1999
By A Customer
If you are able to log on and see this via Amazon you are already too advanced for this book. I guess if I run out of bathroom tissue I may find a use for this book. Other then that it is a waste.
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4 of 4 people found the following review helpful:
1.0 out of 5 stars Outdated and even the web site is completely in disorder, June 11, 1999
By A Customer
get another book. It was a waste of mone
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Most Recent Customer Reviews

5.0 out of 5 stars I hear the updated edition is on the way
I read this book and absolutely loved it. Steve really is the father of ways to get attention for free on the Internet, and in addition, he is one of the best writers I have ever... Read more
Published on September 16, 2001

5.0 out of 5 stars Even the Author Thinks This Book is Out of Date
I am the author of "Publicity on the Internet," and I agree that it's out of date. Written in 1996, how could it possibly be up-to-date? Read more
Published on September 13, 2000 by STEVE OKEEFE

5.0 out of 5 stars Excellent book covering the internet and PR
Specifically targeted at book PR but I found it very usefull as a general intro to the internet
Published on June 23, 1999

5.0 out of 5 stars This book is a great resource for anyone doing Web Promotion
I have read a lot of books on Internet marketing and promotion. Some good, some useless. Steve does a great job writing in easy to understand english and presenting a wealth of... Read more
Published on May 13, 1999

5.0 out of 5 stars All essentials necessary for Web success
As a PR professional I've purchased several books on this subject, most of which are gathering dust on the shelf. I return to this source again and again. Read more
Published on October 25, 1997 by CARailing@aol.com

5.0 out of 5 stars Does Publicity on the WWW work?
Steve O'Keefe has hit it on the nose. Publicity is always important. This book is a must read, regardless of your company size. Read more
Published on October 9, 1997

5.0 out of 5 stars Insanely Great!
Thanks to Steve O'Keefe, my web site (http://www.intrepidtraveler.com) started generating income three days after it went up. Read more
Published on August 13, 1997

5.0 out of 5 stars Must read for anyone who wants to publicize their web site.
Steve O'Keefe is generous in sharing his knowledge in this highly readable, practical book that not only tells you what to do but exactly how to do it. Read more
Published on June 25, 1997

5.0 out of 5 stars Great Book for Net Marketers
I have rated this book as a 10 due to its' excellent content. Every chapter contains useful information for the web related businessman or woman. Read more
Published on March 29, 1997

4.0 out of 5 stars Pretty Good
This book showed some insight, but lacked pictures
Published on December 3, 1996

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