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Web Business Boot Camp: Hands-on Internet Lessons for Managers, Entrepreneurs, and Professionals (Paperback)

by Richard Seltzer (Author)
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Product Description
A crash course in getting significant business results from a Web site-at low cost
Web Business Bootcamp focuses on activities that anyone can do to improve their online business, even with little cash and without technical sophistication. Richard Seltzer outlines the tasks that entrepreneurs and e-commerce managers typically delegate to experts without knowing enough to properly set goals, coordinate activities, or monitor progress-and then provides low-tech, low-cost techniques for making informed decisions and getting the hands-on experience needed to do smart business on the Internet. Businesses both large and small can apply his innovative ideas such as "flypaper" and "content-based Internet marketing"-effective strategies he has learned and used with his own Web site-to attract targeted traffic to their Web sites.

Book Info
Focuses on activities that anyone can do to improve their online business, even with little cash and without technical sophistication. Outlines the tasks that entrepreneurs and e-commerce managers typically delegate to experts without knowing enough to properly set goals, coordinate activities, or monitor progress. Softcover.

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Richard Seltzer's latest blog posts
       
 
Richard Seltzer sent the following posts to customers who purchased Web Business Boot Camp: Hands-on Internet Lessons for Managers, Entrepreneurs, and Professionals
  

Advice for young authors

1:29 PM PST, January 30, 2007
I recently got an email from a couple of young (15-16) writers, who are halfway through their first novel, and were asking for advice on how to get published.  Here’s my answer:

That’s a tall order.  I wish I had the answers.

I’m 60, and have been writing books since I was about 14, and I still haven’t figured out how to deal with the marketplace.

I’ve had a novel published by Houghton Mifflin, and a Russian translation published by another company, and four Internet-related business books published by various companies.  And I’ve also self-published a couple of my books; and I now publish book collections on CD and DVD (see my online store at http://store.yahoo.com/samizdat ) I also have completed manuscripts of three novels that I have not yet been able to sell.

Advice –
1) If you need to write because that’s who you are, keep at it and don’t give up, ever. The satisfaction comes from the writing itself and from the reactions of readers.  If your aim is to get rich quick, forget it.
2) Writing a novel is about 5% of the job. 50% is building a network of contacts in the publishing world and fine-tuning your marketing pitch.  The other 45% is rewriting again and again and again, until the story finally becomes what it can become (not just in your mind, but in the minds of your readers).
3) Read thousands of books/stories and try contacting the authors/agents/editors of those that resonate with you.
4) Submit query letters and samples of your writing to agents/editors (starting with those who answer your correspondence in #3 above). If you are writing fantasy/scifi, attend conferences where you can have an opportunity
to meet authors and their editors and their agents.
5) Submit stories and novel excerpts to magazines (no matter how small and no matter whether they pay) — both print and online.  Try to get your work to readers, try to build an audience, solicit reactiosn, and learn from the feedback you get.
6) Start reading The Writer and Writer’s Digest and Poets & Writers (your local library probably has back issues of those magazines) for advice on writing and marketing, and use the directories they publish for lists of agents and authors.  If you can afford it, try some of the many writers’ workshops that are held in the summer, and take advantage of the opportunities there to meet and get to know published authors, agents, and editors. When you go to college, take creative writing courses.  Maybe even go to graduate school for an MFA.

Lightning may strike (as it did for the author of Eragon).  But be prepared for a long journey.

Good luck.

Richard
 
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Off-the-wall movie idea

4:34 PM PDT, September 18, 2006

X plotted the perfect murder — he planted bogus but superficially convincing evidence so he would be arrested and tried, kmnowing the evidence would be overturned in court and he would be acquitted and then immune from prosecution for that crime because of double jeopardy. (cf. Witness for the Prosecution)
He is dlighted when the police arrest him and is not at all surprised when they transport him to a lockup out of town “for his safety”.

But he has actually been arrested by vigilantes who stage an elaborate sting operation (cf. The Sting and The Game).  They orchestrate everything from arrest to trial, leading to a bogus acquittal by a bogus judge and jury.

He then proudly confesses to the murder, boasting of his brilliance — in front of numerous witnesses and on videotape, and is promptly arrested for real.

Richard Seltzer
 
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The Attic, a romantic thriller

3:26 PM PDT, May 17, 2006, updated at 8:41 AM PDT, May 20, 2006
Ethel Kaiden and I just finished writing a novel entitled ”The Attic”.  We started talking about the characters, ideas, and situations back in July 2003.  We considered doing it as a play entitled "The Devil in You", set during the dot-com boom and bust. Then decided to try a “dramedy” TV series "Family on Demand" with a totally different story line..  We wrote a pilot episode and outlined about a ten others but could not get it read by any production company or even by any agent.  So we decided in about Sept. 2005 to turn it into a novel.  Over the course of three drafts, we further developed the characters and elaborated a totally new plot; moving from a story that was very dialogue-driven to one that is driven mainly by perspective, putting the reader inside the minds of three main characters.
Inquiries from agents, editors, and movie producers are always welcome.   seltzer@samizdat.com
 
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