Creating the Virtual Store: Taking Your Web Site from Browsing to Buying (Paperback)

~ Magdalena Yessil (Author)

Editorial Reviews

From Library Journal

Cofounder of CyberCash, Yesil has been at the forefront of net commerce. Here she offers a high-level, nontechnical discussion of virtual stores, online shopping experiences, maintaining customer relations, and virtual payments. While the contents is overtly commercial, this book raises concepts that all librarians need to consider, since the net has forced all libraries into the "information marketplace." This book can help you understand that environment.
Copyright 1997 Reed Business Information, Inc.

Product Description

Businesses all over the world are making a killing on the Internet. Now find out how you can too.

Thinking of taking the leap into doing business on the Internet? Magdalena Yesil, cofounder of CyberCash—a leading pioneer in Internet commerce—covers all the business angles of taking your Web site from a passive source of information to a dynamic source of new revenue. She explains in plain English what a virtual store is, how it works, and what transforming an existing Web site into a virtual store entails. She helps you to decide whether a virtual store is right for your type of business and, if so, exactly which type will work best for you. And with the help of dozens of fascinating success stories, she vividly illustrates the ways in which virtual stores generate new sales while actually reducing the cost of doing business.

Arming you with a total road map to breaking into Internet commerce, Creating the Virtual Store tells you what you need to know to:

• Set realistic financial goals for your virtual store
• Create a timeline and a budget for building your store
• Decide on the most effective design for your virtual store
• Select the right payment options and payment service providers
• Promote and advertise your store successfully online and in other media
• Gather valuable information about your customers
• Develop solid, long-term relationships with your virtual customers
• Support international sales

Ms. Yesil also covers all the important legal aspects of doing business on the Internet. And for webmasters, she provides insight into the business aspects of Web site creation and maintenance.

MAGDALENA YESIL is an electronic commerce and Internet pioneer and a co-founder of CyberCash, Inc. An internationally recognized expert on Internet commerce, she is frequently quoted in The Wall Street Journal, The New York Times, Newsweek, Business Week, and other major business and trade publications and has been a featured guest on CNN, CNBC, and PBS.

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Product Details

• Paperback: 384 pages
• Publisher: John Wiley & Sons; 1 edition (November 8, 1996)
• Language: English
• ISBN-10: 0471164941
• ISBN-13: 978-0471164944
• Product Dimensions: 9.2 x 7.5 x 1 inches
• Shipping Weight: 1.6 pounds
• Average Customer Review: 3.7 out of 5 stars  See all reviews (3 customer reviews)
• Amazon.com Sales Rank: #210,813 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

26 of 27 people found the following review helpful:

3.0 out of 5 stars It's amazing how fast this area is moving, August 5, 1998

By A Customer

I just finished reading this book. Prior to it, I read a "dummies" book on the same subject. I was amazed at how little incremental knowledge was included in this book. I learned alot about Cybercash, but I'm not sure I wouldn't have rather learned about secure transactions, credit card processing, and online marketting skills.

I've learned more in one evening of setting up an online store than I did reading this book.

Sometimes I think the mark of a good book is how it works as a reference material. This book fails in this area. Much of the information in the book is already out of date, and many of the reference sites aren't in business anymore (there is one cybermall to which half a chapter is devoted that is no longer in business).

I'd look elsewhere. I'm going to buy some others right now.

1 of 3 people found the following review helpful:

5.0 out of 5 stars Excellent resource for commercial web sites, June 16, 1997

By A Customer

I thought I'd learn some of the technical nitty gritty about electronic transactions from this book (the author is a founder of Cybercash), but was pleasantly surprised at how much good business information is also there. Lots of facts, many myths dispelled, and an enjoyable book to read. This is an excellent reference for the world of electronic commerce

2 of 8 people found the following review helpful:

3.0 out of 5 stars It's already old., March 14, 1999

By A Customer

takes too much of my tim