Product Description
Do your best customers know where to find you?
It can get pretty lonely out in cyberspace if nobody knows you're there. That's why this book gives you detailed, hands-on techniques for dramatically increasing the number of people who visit your site and special tactics for turning them into paying customers who come back for more. You'll get proven methods that have helped both small companies and large corporations increase the effectiveness of their Web sites.
Written especially for entrepreneurs, corporate marketing managers, small business owners, and consultants, this valuable guide gives you rare tips and tricks you need to know to make your site a commercial success.
It can get pretty lonely out in cyberspace if nobody knows you're there. That's why this book gives you detailed, hands-on techniques for dramatically increasing the number of people who visit your site and special tactics for turning them into paying customers who come back for more. You'll get proven methods that have helped both small companies and large corporations increase the effectiveness of their Web sites.
Written especially for entrepreneurs, corporate marketing managers, small business owners, and consultants, this valuable guide gives you rare tips and tricks you need to know to make your site a commercial success.
From the Publisher
Over the last few years, thousands of businesses have set up shop on the Web. But even if you have a site open for business, there is a good chance your best customers don't know where you are. And if they do happen upon your cyber storefront, they might not be able to find what they need, or perhaps more tragically, can't find the check-out counter. It's time to revamp the site for best possible performance. Based on proven techniques the author developed through helping both large corporations and small businesses, this book offers detailed, hands-on methods for fine-tuning an existing Web site for maximum effectiveness.
