The Internet Marketing Plan: A Practical Handbook for Creating, Implementing and Assessing Your Online Presence (Paperback)

by Kim M. Bayne (Author)

Editorial Reviews

Amazon.com Review
Kim Bayne's The Internet Marketing Plan provides a marketing plan geared toward Web commerce and covers the middle ground between marketing and Web technology. Marketers who are seeking the basics on Web site design or HTML-savvy technicians who are looking for marketing basics can use this book as an outline for their business plans.

Because Bayne's book is dense with information, it's easier to skip around rather than read it cover to cover. Activities augment some of the book's sections and you can use hands-on investigation to reinforce other concepts within the book. The Internet Marketing Plan's diskette contains documents, spreadsheets, and forms that guide the reader through marketing plan creation. Bayne also offers several worthwhile applications of Web technology that can fortify different areas of your company's business.

Product Description
With this guide, consultant Kim Bayne brings coherence and integration to Internet marketing and general marketing practice. She provides in a hands-on workbook format the means to set up a marketing blueprint which readers can use to effectively design, implement, and evaluate their Web sites.

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Product Details

• Paperback: 400 pages
• Publisher: John Wiley & Sons Inc (Computers); Bk&Disk edition (February 7, 1997)
• Language: English
• ISBN-10: 0471172952
• ISBN-13: 978-0471172956
• Product Dimensions: 9.5 x 7.5 x 1 inches
• Shipping Weight: 1.4 pounds
• Average Customer Review: 3.7 out of 5 stars See all reviews (12 customer reviews)
• Amazon.com Sales Rank: #1,454,771 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

17 of 17 people found the following review helpful:

1.0 out of 5 stars Self centered and outdated, July 31, 1999

By A Customer

One could rewrite the book on half the pages- just take out the outdated references, the self-centered self-apraisals of the author plus the party-dialogues. Then- after you reduced the webpages listings to those that still exist and took out some of the too basic checklists- you might have a tool worthwhile spending $ 15 for. I was somewhat surprised that such reputable publisher would put its name behind such a book.

12 of 12 people found the following review helpful:

1.0 out of 5 stars Out of date & Barely useful!, April 15, 1999

By A Customer

The book needs serious updating being that it was written some time ago, and the Internet changes rapidly. However, if you would like to know what the Internet was like back in 1986, and are ready to base a marketing plan on this then the book's for you! I ordered this book hoping to find quantitative information and in depth advice on approaching the Internet from marketing stand point. It was hard to scrape the pages to come up with anything of use. A basic marketing plan outline, a beginners guide to the internet, and some common sense will bring you a lot further than this book. Some of the links in the bookmark file did not work. If you're online reading this, you basicaly have no use for the book!

8 of 8 people found the following review helpful:

2.0 out of 5 stars Not bad if you are at the VERY begining...., June 9, 1999

By	Jason Dixon ([e-mail]) (York, PA) - See all my reviews

There are some good ideas for those at the infant level of an internet presence. If you have already started, don't bother with this one. The format is very much like a school book which make navigation easy. No need to read from front to back.