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Data Mining Techniques: For Marketing, Sales, and Customer Support
 
 
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Data Mining Techniques: For Marketing, Sales, and Customer Support (Paperback)

by Michael J. A. Berry (Author), Gordon Linoff (Author) "Somerville, Massachusetts, home to one of the authors of this book, is also home to a woman from Cameroon who braids hair..." (more)
Key Phrases: moviegoers database, undirected data mining, applying market basket analysis, United States, Bank of America, Technology Solutions (more...)
3.6 out of 5 stars See all reviews (28 customer reviews)

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Editorial Reviews

Review
"The book thoroughly acquaints you with the new generation of data mining tools and techniques and shows you how to use them to make better business decisions. This guide describes techniques for detecting customer behavior patterns useful in formulating marketing, sales and customer support strategies. While database analysts will find more than enough technical information to satisfy their curiosity, technically savvy business and marketing managers will find this book accessible." (Fathbrain.com; Ganthead.com, 9/01)

Review
"The book thoroughly acquaints you with the new generation of data mining tools and techniques and shows you how to use them to make better business decisions." (Fathbrain.com; Ganthead.com, 9/01)

See all Editorial Reviews

Product Details

  • Paperback: 464 pages
  • Publisher: Wiley; 1 edition (May 27, 1997)
  • Language: English
  • ISBN-10: 0471179809
  • ISBN-13: 978-0471179801