Product Description
We often think of great battles as having been won by superior strategy, bravery, or weaponry. Often, however, the greatest battles are decided by a much more mundane factor: logistics.
Delivering the Goods looks at business logistics through the history of successful military logistical operations undertaken by leaders from Alexander the Great to General Norman Schwarzkopf, and offers practical guidance on applying proven logistical principles to your business.
Book Info
Authors skillfully articulate both the historic and contemporary value of logistics, making the book a must-read for any executive looking to enhance customer satisfaction and reduce the cost of doing business.
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