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Web Metrics: Proven Methods for Measuring Web Site Success
 
 
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Web Metrics: Proven Methods for Measuring Web Site Success (Paperback)

by Jim Sterne (Author) "How about a World Wide Web simulator?..." (more)
Key Phrases: optimal site path, freshness factor, web metrics, Matt Cutler, Jupiter Media Metrix, New York (more...)
3.9 out of 5 stars  (14 customer reviews)

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Buy this book with Web Analytics Demystified: A Marketer's Guide to Understanding How Your Web Site Affects Your Business by Eric Peterson today!

Web Metrics: Proven Methods for Measuring Web Site Success Web Analytics Demystified: A Marketer's Guide to Understanding How Your Web Site Affects Your Business
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Editorial Reviews
Review
"...A great book which actually manages to make a boring subject worth reading about..." (Internet News Bulletin, 18 September 2002)

"...if the book had been published earlier, perhaps there would have been less fallout from the dot.com bubble bursting..." (www. Suchmaschinen Optimierung (German), 17 September 2002)

"...innovative...provides you with everything you need to know to measure your online business strategy..." (www. Software Pro, 18 September 2002)

"...a useful book...useful to anyone in web development..." (Computer Bulletin, May 2003)

"...if you have lots of money and lots of staff, I would recommend you get this book..." (Cvu, June 2003)

"...the content is solid and valuable...a book worth buying..." (Performance Measurement and Metrics, August 03)

Performance Measurement and Metrics, August 03
"...the content is solid and valuable...a book worth buying..."

See all Editorial Reviews


Product Details
  • Paperback: 356 pages
  • Publisher: Wiley; 1st edition (June 15, 2002)
  • Language: English
  • ISBN-10: 0471220728
  • ISBN-13: 978-0471220725
  • Product Dimensions: 9.1 x 7.4 x 0.9 inches
  • Shipping Weight: 1.5 pounds (View shipping rates and policies)
  • Average Customer Review: