Enterprise Guide to Gaining Business Value from Mobile Technologies (Paperback)

~ (Author), Jorn Teutloff (Author), Michael Welin-Berger (Author) "The terms wireless and mobility are quite often confused in the world of mobility..." (more)
Key Phrases: deployment roadmap, web constituents, mobile functionalities, Value Web, United States, Analysis Figure (more...)

Editorial Reviews

Product Description

* This is the first book to deliver specific guidelines for integrating mobile and wireless technologies into a business organization to enhance business processes, reduce operating expenses, or produce additional revenue streams
* Builds off the material from Cap Gemini Ernst & Young Guide to Wireless Enterprise Application Architecture (0-471-20951-1), which described how to build a wireless enterprise application architecture for optimum performance
* Presents a proprietary, step-by-step methodology that shows how to identify opportunities to integrate mobile technologies into an organization
* Describes the strategic framework and development approach used by experienced project teams for building a mobile technology solution
* Features extensive real case studies from Microsoft and Cap Gemini Ernst & Young's extensive business portfolio

From the Back Cover

Proven strategies for integrating mobile technologies into your business to gain a competitive advantage

The rate at which companies are deploying wireless and mobile technology is astounding. But as the dot-com crash demonstrated, implementing solutions without clearly defined business requirements can lead to skyrocketing budgets and possible failure. As a business leader, it is critical that you understand the reasons for investing in this technology. Why should you develop a mobile technology strategy? What are the business requirements that drive potential mobility solutions? How will those solutions impact your internal and external constituencies? What are the strategic, qualitative, and quantitative value propositions that mobile technology can offer you? This innovative book provides you with the insight to answer these key questions and successfully integrate mobile technologies into your business.

Inside you'll explore several wireless implementations and uncover business integration lessons learned from a host of Microsoft and Cap Gemini Ernst and Young customers in the United States and Europe. As an experienced team of practitioners, the authors guide you through the maze of mobile and wireless technologies, offering hands-on advice on how to develop a strategy that meets the needs of your business. Along with helping you prepare to launch your initiatives, they:

• Deliver specific guidelines for integrating mobile technologies into your business in order to produce specific revenue streams
• Arm you with a strong background on the terminology, drivers, devices, and networks that you must know
• Introduce you to a Value Web strategy analysis tool that will improve planning
• Include extensive real-world case studies and business organization models that demonstrate effective implementations

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Product Details

• Paperback: 336 pages
• Publisher: Wiley (April 26, 2004)
• Language: English
• ISBN-10: 0471237620
• ISBN-13: 978-0471237624
• Product Dimensions: 9.3 x 7.3 x 0.8 inches
• Shipping Weight: 1.1 pounds (View shipping rates and policies)
• Average Customer Review: 4.6 out of 5 stars  See all reviews (9 customer reviews)
• Amazon.com Sales Rank: #1,533,152 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

5.0 out of 5 stars Fantastic Overview and well documented, November 10, 2005

By	William E. Hagen "Mr Bill" (Boca Raton FL) - See all my reviews (REAL NAME)

Superb read, I especially like the 2 chapter Wireless Network overview and the Wirelesee Value for explaining complex issues in a straightforward manner. This book brings you up to speed on the industry, business value and corporate interest in the mobility space. A must buy!!

3.0 out of 5 stars Good first few chapters, September 26, 2005

By	E. L. PONTE (Succasunna, NJ) - See all my reviews (REAL NAME)

My objective was to gain a better understanding of the potential business value of wireless mobility. I am in Sales and new to the wireless mobility space. The technology primer chapters were pretty good with the exception of some Microsoft bias (one of the authors is a Microsoft employee). The book proceeded to go into CGE&Y's approach to gaining business value. Perhaps this book is better suited to an executive who is grappling with understanding how to quantify the value and is interested in purchasing CGE&Y's approach. I did not care for the bias.

5.0 out of 5 stars Easy Read!!!, July 22, 2005

By	D. Dione - See all my reviews (REAL NAME)

I enjoyed this book very much. Having a technology background, I knew about this topic before I read the book but I did a learn some new things. It's also a good tool to learn how to explain mobile technologies in simple terms to non-techies and business people. Easy and quick read!!!