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by Colin Shaw
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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity by David A. Aaker |
Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate by Bernd H. Schmitt |
by Colin Shaw
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What's the Secret: To Providing a World-Class Customer Experience by John R. DiJulius |
PRAISE FOR Customer Experience Management
"In all his work Bernd Schmitt sets about scraping away the conventional marketing wisdom. Schmitt’s prescription makes it more satisfying to be a customer, more satisfying to be a brand manager. I hope desperately that every company with which I do business reads this book."
–Martyn Straw, Chief Strategy Officer, BBDO Worldwide
"Schmitt finally identifies the bush that a lot of marketing departments have been beating around. He anchors the activities that cost us millions and billions of dollars to ‘end game’ objectives that have never before been so beautifully focused."
–Victor J. Pacor, Chief Marketing Officer, Sony Electronics, Inc.
"With his groundbreaking new book, Schmitt answers a much-needed call for a practical way to enact experiential marketing. His dynamic and engaging voice makes this as entertaining as it is informative."
–John Quelch, Senior Associate Dean for International Development
Harvard Business School
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68% buy the item featured on this page: Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers $30.36 |
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15% buy Managing the Customer Experience: Turning customers into advocates $26.39 |
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7% buy What's the Secret: To Providing a World-Class Customer Experience $17.61 |
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6% buy Chief Customer Officer : Getting Past Lip Service to Passionate Action $18.45 |
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