Guerrilla TeleSelling: New Unconventional Weapons and Tactics to Sell When You Can't be There in Person (Guerrilla Marketing Series) (Paperback)

by Conrad Levinson (Author), Mark S. A. Smith (Author), Orvel Ray Wilson (Author) "TeleSelling is hot!..." (more)
Key Phrases: outbound recording, specific communicator, audio brochures, New York, Opening Moves, Presenting Your Proposal (more...)

Editorial Reviews

Product Description
The first book to apply guerrilla sales and marketing tactics to the unique, high-pressure environment of electronic communications, this groundbreaking resource is packed with valuable tips, expert advice, and insider secrets on finding, closing, and increasing sales by phone and fax as well as via e-mail and the Internet.

"This book is absolutely loaded with insights and practical ideas you can use to increase your effectiveness in dealing with anyone in business on the telephone. These ideas should be read, taught, digested, and practiced every single day!" —Brian Tracy, author The Psychology of Achievement.

"Guerrilla Teleselling is FUNdamental reading for anyone or any company who does business by telephone! It covers all the basics and more. Whether you're a beginner or you've been in the business for years, if you can't find at least 12 great ideas in every chapter that will increase your performance, you're not reading! I am recommending it as a resource to all my clients." —Judy Lanier, author 50 Ways to Motivate & Inspire Your Call Center Teams Past National President, American Telemarketing Association.

"Guerrilla Teleselling is an excellent guide for anyone in sales, whether a rookie or a seasoned professional. . . . It entices the reader to break out of old ruts to become a more effective salesperson by using often surprising tactics that will keep the salesperson both challenged and successful." —Erik Lounsbury, Editor Telemarketing® & Call Center SolutionsTM.

From the Back Cover
The first book to apply guerrilla sales and marketing tactics to the unique, high-pressure environment of electronic communications, this groundbreaking resource is packed with valuable tips, expert advice, and insider secrets on finding, closing, and increasing sales by phone and fax as well as via e-mail and the Internet.

"This book is absolutely loaded with insights and practical ideas you can use to increase your effectiveness in dealing with anyone in business on the telephone. These ideas should be read, taught, digested, and practiced every single day!" —Brian Tracy, author The Psychology of Achievement.

"Guerrilla Teleselling is FUNdamental reading for anyone or any company who does business by telephone! It covers all the basics and more. Whether you're a beginner or you've been in the business for years, if you can't find at least 12 great ideas in every chapter that will increase your performance, you're not reading! I am recommending it as a resource to all my clients." —Judy Lanier, author 50 Ways to Motivate & Inspire Your Call Center Teams Past National President, American Telemarketing Association.

"Guerrilla Teleselling is an excellent guide for anyone in sales, whether a rookie or a seasoned professional. . . . It entices the reader to break out of old ruts to become a more effective salesperson by using often surprising tactics that will keep the salesperson both challenged and successful." —Erik Lounsbury, Editor Telemarketing® & Call Center SolutionsTM.

Product Details

• Paperback: 304 pages
• Publisher: Wiley (August 27, 1998)
• Language: English
• ISBN-10: 0471242799
• ISBN-13: 978-0471242796
• Product Dimensions: 8.9 x 6 x 0.9 inches
• Shipping Weight: 13.4 ounces (View shipping rates and policies)
• Average Customer Review: 4.2 out of 5 stars See all reviews (13 customer reviews)
• Amazon.com Sales Rank: #605,449 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

25 of 26 people found the following review helpful:

4.0 out of 5 stars Excellent for Teleselling Professionals, August 14, 2000

By	Jack Jessop (Fremont, CA) - See all my reviews

This book covered the entire sales process from preparing for the call, voice and stress exercises to selling tactics, objection handling and follow-up procedures for repeat business. The book was well written in a logical format and followed logical thinking in regard to how you would go about organizing your day. It also demonstrated the best approach to sales and how I want to be treated as a customer. Original sources of information were very well referenced. It's nice to see more of a trend of relationship building and getting away from the stereotypical "used car salesman" hard line approach to sales. The book was a relatively quick read (about 15 hours). The one thing I did not like about the book, was the last 4 chapters. It sounded like the dreaded "info-mercial" you see on late-night TV or the latest get-rich-quick MLM scheme you get with your home junk mail. Unfortunately, for me, it burst my bubble on the professionalism of the authors. They could have left that out and left the reader on a high note. All in all, I was impressed with the quality and accuracy of the writing.

10 of 11 people found the following review helpful:

4.0 out of 5 stars A complete guide for beginner and pro alike., September 16, 1998

By A Customer

After 6 years of telemarketing very successfully, I felt I was ready to write my own book - until this one came along! If I was going to write a telemarketing book, I wouldn't have come close to the beauty of this book. Everything is covered here. There are sections relating to script writing, using the proper words, setting up a productive workspace, getting out of a slump and increasing the business you have from your existing customers. The philosophy advocated in this book is decidedly different from the way most telemarketers have been taught to sell. What worked 10 years ago doesn't work today. This book will update you so you can sell - honestly - in the 90's. You will find many different money making tips in this book. It will pay for itself your first day on the phone. Go for it!

6 of 6 people found the following review helpful:

1.0 out of 5 stars For Telemarketers Only, August 31, 2005

By	C. Haggerty (Michigan) - See all my reviews (REAL NAME)

If you have never sold professionally, and your goal in life is to become a telemarketer, then this is the book for you. If, however, you are a professional Sales Representative for a reputable firm and wish to avoid the stereotypes associated with Sales People, don't waste your time or your money on this book. With strategies that include recommendations like "Form a relationship with your customers and then call them often. Once you form the relationship they will buy anything from you that you offer" and "Raise your prices, your customers will perceive more value in your product and you would need to lose a full 1/3 of your customers before affecting your bottom line", I should have spent my money elsewhere. This is the worst "sales" book that I have read to date. On a positive note, now I know why I avoid the telemarketers when they call to interrupt my dinner.