How to Start, Run, and Stay in Business [Paperback]

Gregory F. Kishel (Author), Patricia Gunter Kishel (Author)

Editorial Reviews

Product Description

The Nuts-and-Bolts Guide to Turning Your Business Dream into a Reality

The bestselling small-business classic is back—completely revised and updated for today's entrepreneurs.

What kind of business is right for me?

How can I raise enough money to get started?

How can I expand into foreign markets?

What's involved in buying a franchise?

How can I use the Internet to build my business?

For more than 17 years, tens of thousands of small business owners like you have turned to How to Start, Run, and Stay in Business for answers to these and other crucial business questions. That's because top consultants Greg and Patricia Kishel speak your language, offering down-to-earth advice on every aspect of starting and running a business. Completely updated and revised, this Third Edition now provides the next generation of entrepreneurs all the information needed to come out on top, focusing on key developments in World Wide Web marketing, customer service strategies, and global commerce. Some of the features that have made this guide such a huge success include:

• Interactive format. Each stage of business operations —from selecting the right kind of business to financing, insuring, and promoting it —is covered step by step with checklists, worksheets, and specifically targeted advice.
• Visual examples, sample forms, and checklists. Whether it's a financial statement, job application, press release, or goalsheet, you can see what it looks like and monitor your progress.
• Down-to-earth, friendly, and realistic advice. The Kishels offer a refreshing real-world approach to getting on your feet.
• Extensive lists of resources. A "Getting Help" directory to pro bono organizations —expert advice, free of charge!

From the Back Cover

The Nuts-and-Bolts Guide to Turning Your Business Dream into a Reality

The bestselling small-business classic is back—completely revised and updated for today's entrepreneurs.

What kind of business is right for me?

How can I raise enough money to get started?

How can I expand into foreign markets?

What's involved in buying a franchise?

How can I use the Internet to build my business?

For more than 17 years, tens of thousands of small business owners like you have turned to How to Start, Run, and Stay in Business for answers to these and other crucial business questions. That's because top consultants Greg and Patricia Kishel speak your language, offering down-to-earth advice on every aspect of starting and running a business. Completely updated and revised, this Third Edition now provides the next generation of entrepreneurs all the information needed to come out on top, focusing on key developments in World Wide Web marketing, customer service strategies, and global commerce. Some of the features that have made this guide such a huge success include:

• Interactive format. Each stage of business operations —from selecting the right kind of business to financing, insuring, and promoting it —is covered step by step with checklists, worksheets, and specifically targeted advice.
• Visual examples, sample forms, and checklists. Whether it's a financial statement, job application, press release, or goalsheet, you can see what it looks like and monitor your progress.
• Down-to-earth, friendly, and realistic advice. The Kishels offer a refreshing real-world approach to getting on your feet.
• Extensive lists of resources. A "Getting Help" directory to pro bono organizations —expert advice, free of charge!

See all Editorial Reviews

Product Details

• Paperback: 272 pages
• Publisher: Wiley; 3rd edition (September 22, 1998)
• Language: English
• ISBN-10: 0471247731
• ISBN-13: 978-0471247739
• Product Dimensions: 9 x 5.9 x 0.7 inches
• Shipping Weight: 12.8 ounces
• Average Customer Review: 4.0 out of 5 stars  See all reviews (3 customer reviews)
• Amazon Bestsellers Rank: #1,807,032 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

3 of 3 people found the following review helpful:

3.0 out of 5 stars Business 101, July 17, 2007

By	D. Warren (Seattle, WA) - See all my reviews (REAL NAME)

This review is from: How to Start, Run, and Stay in Business: The Nuts-and-Bolts Guide to Turning Your Business Dream Into a Reality (Paperback)

The book is well written and laid out well. It is fairly easy to follow and understand. However, I have significant business experience and personally found the information a little too basic. This book does give a good general overview of running a business, but lacks depth.

1 of 1 people found the following review helpful:

4.0 out of 5 stars A daily reference for my business, June 19, 2008

By	Guyrod (Oklahoma) - See all my reviews

This review is from: How to Start, Run, and Stay in Business: The Nuts-and-Bolts Guide to Turning Your Business Dream Into a Reality (Kindle Edition)

Without any business experience,I started a business from scratch in 1990. I bought one of these books at that time. I have built it to a $2m company since then. This book helped me a lot when it came to understanding the ratios and the things the bank wanted. The personnel section was helpful. There is a wealth of info in this book about a wide range of business subjects. Yes, it's a bit elementary at times, but often that's what a new business owner needs.

5.0 out of 5 stars Gave to friend - he really likes it, December 15, 2009

By	Dr. C. Esch (Richmond, VA) - See all my reviews (REAL NAME)

Amazon Verified Purchase

This review is from: How to Start, Run, and Stay in Business (Paperback)

I gave this to a friend that does not have any business training (formal or informal). He really likes it, so I am assuming this is a great starter book.