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Winning Clients in a Wired World: Seven Strategies for Growing Your Business Using Technology and the Web (Hardcover)

~ (Author) "businesses, especially service-oriented ones. And it isn't only about sales marketing; systemizing across your business is the key to creating more time for selling and..." (more)
Key Phrases: winning clients, inventory summary, knowledge journal, Internet Explorer, United States, Microsoft Office (more...)
4.6 out of 5 stars  See all reviews (17 customer reviews)

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Editorial Reviews

Product Description

Whether you're looking to increase sales, strengthen relationships with existing clients and customers, or just put more time and control back in your day, Winning Clients in a Wired World is for you. It lays out practical, in-depth advice on easy, fast ways to harness your computer and the Internet as business-building tools. From organizing and cataloging your best, most frequently used material to streamlining your sales process to tapping the Web's wealth as a networking resource to presenting yourself more professionally, this book will propel you to a higher level of success - using practical and inexpensive solutions you can implement immediately with technology you already own. offers a wealth of additional (mostly free) resources: an up-to-date list of links, a productivity calculator, sample files to get you started, and more.

Winning Clients in a Wired World is a step-by-step guide to leveraging your time, talent, and technology to achieve the results you've always dreamed of!



From the Inside Flap

In today’s information-based economy, the smart use of technology isn’t just important in competing for and winning business, it’s essential. Yet most in sales leverage only a fraction of what computers and the Internet offer. Too many choices and too little time make the job difficult, if not impossible.

Winning Clients in a Wired World solves the problem--with step-by-step guidance on making the most of the technology you use every day to find, win, and keep clients.

Written in plain English and based on twenty years of field-tested experience with people and organizations of all sizes, Winning Clients in a Wired World lays out systematic approaches to instilling greater loyalty in those who buy from you, getting in front of more of the right prospects, and minimizing the time you spend on day-to-day routines so you can make more money, enjoy more freedom, and build more value into your business.

Its pages are packed with practical, inexpensive strategies you can employ immediately to reach the next level of success. In it, you’ll learn how to:

  • Keep critical information at your fingertips
  • Achieve breakthroughs systematically
  • Work the Web for all it’s worth
  • Build relationships through better communication
  • Present yourself professionally
  • Automate time-consuming tasks
  • Get the help you need to succeed

Together with its companion Web site, winningclientsinawiredworld.com, this book provides the ingredients you need to win and keep business in today’s crowded marketplace. (And registering at the site ensures you’ll be kept abreast of future innovations when they occur.)

Whether you work alone or manage a sales force of thousands, Winning Clients in a Wired World outlines what you need to know to capitalize more fully on the resources at your disposal. It’s the book you’ve been waiting for.


Product Details

  • Hardcover: 288 pages
  • Publisher: Wiley; 1 edition (March 19, 2004)
  • Language: English
  • ISBN-10: 0471249750
  • ISBN-13: 978-0471249757
  • Product Dimensions: 9 x 6.1 x 1.1 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (17 customer reviews)
  • Amazon.com Sales Rank: #491,381 in Books (See Bestsellers in Books)

More About the Author

Kip Gregory
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Inside This Book (learn more)




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Winning Clients in a Wired World: Seven Strategies for Growing Your Business Using Technology and the Web
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Customer Reviews

17 Reviews
5 star:
 (13)
4 star:
 (2)
3 star:
 (2)
2 star:    (0)
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Average Customer Review
4.6 out of 5 stars (17 customer reviews)
 
 
 
 
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1 of 1 people found the following review helpful:
5.0 out of 5 stars An extremely valuable tool, April 16, 2006
By Armiger L. Jagoe (Washington, DC) - See all my reviews
(REAL NAME)   
This book should be the bible for anyone who is attempting to grow a business. It is effecively designed to nurture any entrepreneur venture. It is great!
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1 of 1 people found the following review helpful:
5.0 out of 5 stars practical advice for non-profits too, June 15, 2005
By A.M. Thompson (Washington, DC) - See all my reviews
This book is terrific! Easy to read and packed with concrete, practical advice. I work in the non-profit sector and half expected that "Winning Clients" would not apply to me -- but it really does. The author's tips are practical, sensible, and applicable to virtually any situation in which you need to find clients/customers or funding/sponsors. He's also great at de-mystifying the "wired world" in a way that really helps you make the most out of technology. ...Who COULDN'T benefit from learning how to "work smarter, not harder"??
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1 of 1 people found the following review helpful:
5.0 out of 5 stars GREAT IDEAS, June 10, 2005
A great book that can be picked up and read for 10 minutes, 1/2 hr, or more depending on the amount of time available. Pick the chapter from the Contents and go. I like the TIPS and the Web Links. Working more efficiently in this wired world is what its all about and this book gives you a lot of Great Ideas. The communication chapter was the best part of the book.
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Most Recent Customer Reviews

5.0 out of 5 stars How Strategists Think: Seasoned Insights for Using Technology in Marketing
I've followed Kip's work for 10 years, and sought him out to teach entrepreneurs his methods when I ran training programs for the National Women's Business Center. Read more
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4.0 out of 5 stars Winning Clients
Great book, well written filled with many great ideas to network, prospect and cultivate clients.
I'd recommend this book to anyone that is in sales and marketing. Read more
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5.0 out of 5 stars Winning Clients is HIGHLY recommended
I found Kip's book to be a great source of ideas on using technology more efficiently in the advisory business. Read more
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5.0 out of 5 stars Terrific! Hard to find advice in a valuable package.
This is a unique book that was long overdue. The tips in this book are real time-savers. Yes, someday I might have discoverd them without reading this book but then, maybe not... Read more
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For anyone actively involved in large account management, you will find this book very valuable--whether or not your company uses any sort of CRM type program. Read more
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5.0 out of 5 stars Computer Time Saver
The computer tips in this book has shortend the time I spend handling my accounts. Time saved is used to increase profit.
Published on January 26, 2005 by George W. Kacin

5.0 out of 5 stars The Web Site Is Up and Good
I think the integrated website is worth it.
Kip's book is the first I have ever seen that marries book content with web links. Read more
Published on August 18, 2004 by Source Marketing

3.0 out of 5 stars Not bad, but may not be worth the $$.
While this book is "directed primarily at financial services professionals", it can certainly benefit anyone working in a corporate environment who wants to be more... Read more
Published on July 27, 2004 by Coleman Yee

3.0 out of 5 stars An expensive book, with pluses and minuses
I got some good ideas from the book, but I don't think they're worth either the $$ or the time it took to ferret them out. Read more
Published on June 30, 2004 by Revglenrose

5.0 out of 5 stars This one is amazing!
A MUST READ for anyone in sales, CRM or financial services. It's the kind of book that has you grabbing for your yellow highlighter within moments of picking it up. Read more
Published on June 24, 2004 by gwolff2

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