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Editorial Reviews
Product Description
The Power of Logos provides a thorough explanation of how to plan, develop, evaluate, and implement a company logo system. It contains valuable how-to information for every graphic designer, graphic design student, and small business owner.
Book Info
Brings together both design and marketing expertise to explain how to create a truly effective company logo. Explains how to integrate concepts such as credibility, familiarity, and the essential spirit of a business into a logo design. DLC: Corporate image.
See all Editorial Reviews
The Power of Logos provides a thorough explanation of how to plan, develop, evaluate, and implement a company logo system. It contains valuable how-to information for every graphic designer, graphic design student, and small business owner.
Book Info
Brings together both design and marketing expertise to explain how to create a truly effective company logo. Explains how to integrate concepts such as credibility, familiarity, and the essential spirit of a business into a logo design. DLC: Corporate image.
See all Editorial Reviews
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