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Principles of Two-Dimensional Design (Paperback)

~ (Author) "As already pointed out, the conceptual elements are not visible..." (more)
Key Phrases: framal reference, means that the unit forms, spontaneous texture, Exercises Figures (more...)
4.3 out of 5 stars  See all reviews (7 customer reviews)
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Principles of Two-Dimensional Design + Principles of Color Design + Interaction of Color: Revised and Expanded Edition
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  • This item: Principles of Two-Dimensional Design by Wucius Wong

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Editorial Reviews

Product Description

Understanding the elements of two-dimensional design and the infinite options available in organizing choices made are at the core of this book. Wong surveys all concepts of forms and structures, covering most situations in two-dimensional composition, formal or informal.

Product Details

  • Paperback: 104 pages
  • Publisher: Wiley (December 15, 1972)
  • Language: English
  • ISBN-10: 0471289604
  • ISBN-13: 978-0471289609
  • Product Dimensions: 7.6 x 6.3 x 0.2 inches
  • Shipping Weight: 5.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon.com Sales Rank: #498,353 in Books (See Bestsellers in Books)

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More About the Author

Wucius Wong
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Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
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Inside This Book (learn more)
First Sentence:
As already pointed out, the conceptual elements are not visible. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
framal reference, means that the unit forms, spontaneous texture, structural subdivisions, gradation design, gradation structure, centrifugal structure, gradation pattern, centripetal structure, spatial gradation, radiation structure, repetition structure, structural lines, tactile texture, illusory space, relational elements, concentric structure, basic grid, concentration structure, spatial situation, starting situation, triangular grid
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Exercises Figures
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Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
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What Do Customers Ultimately Buy After Viewing This Item?

Principles of Two-Dimensional Design
67% buy the item featured on this page:
Principles of Two-Dimensional Design 4.3 out of 5 stars (7)
$32.11
Principles of Form and Design
13% buy
Principles of Form and Design 3.7 out of 5 stars (6)
$31.03
Interaction of Color: Revised and Expanded Edition
8% buy
Interaction of Color: Revised and Expanded Edition 4.2 out of 5 stars (27)
$10.20
Design Basics
7% buy
Design Basics 4.1 out of 5 stars (23)
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7 Reviews
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Average Customer Review
4.3 out of 5 stars (7 customer reviews)
 
 
 
 
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22 of 23 people found the following review helpful:
4.0 out of 5 stars very good little handbook, but really ugly, November 11, 2002
By A Customer
This book is full of information, and is really well laid out. I use it frequently in the 2D class I teach, along with two other 2D design books. I like the clarity and the examples. However, there's no getting away from the fact that although this book is loaded with great stuff, that it is also as ugly and cheesy looking as a bad Xerox. That might be okay for a math book, but ummmmm, 2D design?
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16 of 18 people found the following review helpful:
5.0 out of 5 stars A tiny gem, November 18, 2000
By A Customer
A romp through the construction of visual form and pattern. This book is subtle yet deep. Although the example designs are not exquisitely rendered (but rather student projects), the principles that Wong exposes should be part of any designers knowledge base.
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4 of 4 people found the following review helpful:
5.0 out of 5 stars A classic of the biz!, March 1, 2008
By divaRead (Santa Monica, CA USA) - See all my reviews
A definitive classic for any true graphic design student, as it shows the fundamentals of developing a designer's eye in the relationship of objects in space in conveying communication through imagery. A bit abstract in terminology for the armchair reader, but its foundational language still manages to be engaging and thought-provoking for designers, seasoned and newbie alike.
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Most Recent Customer Reviews

1.0 out of 5 stars big disappointment
This book, along with the three-dimensional conterpart, is the most over-rated item I ever bought from Amazon. Read more
Published 9 months ago by marefire

5.0 out of 5 stars Great intro to 2D design
When I was in art school, our teacher used examples from this book to help us understand and explore 2D design. Read more
Published 11 months ago by Katerina Johnson

5.0 out of 5 stars Great Book
Being new to the design world I needed a book that was simple and not encumbered with a bunch of mumbo jumbo. Read more
Published on September 6, 2007 by Kerry Fonville

5.0 out of 5 stars Great Job
did a good job in sending my item I would order another book from them in the future
Published on August 23, 2007 by Michael A. Dungan

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