Product Description
A business manager's roadmap to selling products online.
Web-based shopping revenues jumped from $407.3 million in 1996 to $1.1 billion in 1997 and will reach a record $4.5 billion in the year 2000. This book details why and how companies are selling their products electronically and explains how to charge for content, set transaction prices, negotiate fee-sharing with partners, and use online sales to boost a company's bottom line. It includes over two dozen examples of successful e-commerce initiatives.
From the Publisher
Experts estimate that Web-based shopping revenues have jumped from $407.3 million in 1996 to $1.1 billion in 1997 and will reach a record $4.5 billion in the year 2000. These figures suggest that a growing number of companies have adopted electronic commerce as a means to sell their products online, thereby increasing the number of customers they reach by the millions. This book details the methods that companies as diverse as Cisco, AT&T, and Broadvision are using to sell their products electronically and to tap into a marketplace with explosive growth potential. Maddox describes how companies, both large and small, are taking their Web sites to the next level, moving from merely marketing and promoting products online to actually selling them. Specific questions and important business issues related to e:commerce are addressed in detail, and over two dozen examples are offered of companies that are setting the benchmark for successful Web commerce.
