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Web Commerce: Building a Digital Business (Wiley/Upside Series)
 
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Web Commerce: Building a Digital Business (Wiley/Upside Series) (Hardcover)

~ (Author), Dana Blankenhorn (Author)
4.2 out of 5 stars  See all reviews (4 customer reviews)


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Editorial Reviews

Product Description

A business manager's roadmap to selling products online.

Web-based shopping revenues jumped from $407.3 million in 1996 to $1.1 billion in 1997 and will reach a record $4.5 billion in the year 2000. This book details why and how companies are selling their products electronically and explains how to charge for content, set transaction prices, negotiate fee-sharing with partners, and use online sales to boost a company's bottom line. It includes over two dozen examples of successful e-commerce initiatives.



From the Publisher

Experts estimate that Web-based shopping revenues have jumped from $407.3 million in 1996 to $1.1 billion in 1997 and will reach a record $4.5 billion in the year 2000. These figures suggest that a growing number of companies have adopted electronic commerce as a means to sell their products online, thereby increasing the number of customers they reach by the millions. This book details the methods that companies as diverse as Cisco, AT&T, and Broadvision are using to sell their products electronically and to tap into a marketplace with explosive growth potential. Maddox describes how companies, both large and small, are taking their Web sites to the next level, moving from merely marketing and promoting products online to actually selling them. Specific questions and important business issues related to e:commerce are addressed in detail, and over two dozen examples are offered of companies that are setting the benchmark for successful Web commerce.

Product Details

  • Hardcover: 270 pages
  • Publisher: John Wiley & Sons (September 1998)
  • Language: English
  • ISBN-10: 0471292826
  • ISBN-13: 978-0471292821
  • Product Dimensions: 9.4 x 6.4 x 1 inches
  • Shipping Weight: 1.2 pounds
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon.com Sales Rank: #3,278,240 in Books (See Bestsellers in Books)

More About the Author

Kate Maddox
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Visit Amazon's Kate Maddox Page

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Customer Reviews

4 Reviews
5 star:
 (1)
4 star:
 (3)
3 star:    (0)
2 star:    (0)
1 star:    (0)
 
 
 
 
 
Average Customer Review
4.2 out of 5 stars (4 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
3 of 3 people found the following review helpful:
4.0 out of 5 stars For executives eager to understand business on the Internet, September 25, 1999
By A Customer
This guide to web commerce will help you identify the different solutions available today and find a system that works best for your business. Learn to develop strategies for making your site successful, whether you're a large or small company.

It evaluates the leading solutions available today while the numerous case studies (including in-depth examinations of Horizon Tours and Cisco Systems) describe in detail what's required to set up the system, both from a cost and resource standpoint.

Web commerce is still in its infancy and companies are busy figuring out what makes sense for them. This book is for executives eager to understand business on the Internet and want to get started now, before your competitors steal a march on you.

Kate Maddox and Dana Blankenhorn are journalists with Advertising Age magazine.

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1 of 1 people found the following review helpful:
4.0 out of 5 stars A Complete Overview of Web Commerce, March 3, 1999
This book provides a wealth of information on Web Commerce. From links of successful web sites to contacts of the companies that are changing the digital business technology. This book is a must read for anybody who wants to know what's available and what can be done to do business on the Internet today. A well organized non technical book which covers all the aspects of Web Commerce.
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5.0 out of 5 stars For executives eager to understand business on the Internet, September 29, 1999
By A Customer
This guide to web commerce will help you identify the different solutions available today and find a system that works best for your business. Learn to develop strategies for making your site successful, whether you're a large or small company.

It evaluates the leading solutions available today while the numerous case studies (including in-depth examinations of Horizon Tours and Cisco Systems) describe in detail what's required to set up the system, both from a cost and resource standpoint.

Web commerce is still in its infancy and companies are busy figuring out what makes sense for them. This book is for executives eager to understand business on the Internet and want to get started now, before your competitors steal a march on you.

Kate Maddox and Dana Blankenhorn are journalists with Advertising Age magazine.

Reviewed by Azlan Adnan. Formerly Marketing Communications Manager with Digital Equipment (Malaysia) Sdn Bhd, Azlan is currently managing partner of Azlan & Koh Knowledge and Professional Management Group, an education and management consulting practice based in Kota Kinabalu, Sabah. He holds a Master's degree in International Business and Management.

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4.0 out of 5 stars Excellent for all the basics it has provided
This is really excellent for people really considering a business on the internet, it gives you details on encryption, statistics on where the web is going and how you can get in... Read more
Published on March 19, 1999 by merton@mbox3.singnet.com.sg

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