With a wealth of new information, including the latest on interactive marketing plans, publicity online, and home page promotion, the 1997 edition of the Online Marketing Handbook is the most comprehensive, step-by-step idea source available for selling products and services via the Internet. Presented from a professional marketer's perspective, the tactics, tips, and tools described here will help you make the Web a crucial part of your marketing plans. The Online Marketing Handbook offers everything needed for an online marketing campaign that will grow profits, increase productivity, enhance customer satisfaction, and successfully compete against your competition on and off the web. The Online Marketing Handbook is essential reading for any business going on the web where accessibility and browser attractions can make or break a cyberspace marketing campaign. --This text refers to an out of print or unavailable edition of this title.
Book Description
Online Marketing Handbook opens your eyes to the vast and varied possibilities of promoting and selling products and services in cyberspace. Written by and for the professional marketer, it is the most comprehensive, step-by-step source of online marketing ideas, tips, and techniques available in one source. Everything you need to know to harness the full power of the Internet for your promotional, advertising, and selling endeavors is here. This edition includes the latest groundbreaking ideas, methods, and successes, plus dozens of new examples and case studies from dynamic companies around the world. Written in clear, concise language, this new edition includes proven strategies for incorporating the Internet and/or commercial online services (AOL, CompuServe) into your marketing plans, in ways that enhance revenues, reduce costs, maximize productivity, and increase customer value.
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