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Dynamics in Document Design: Creating Text for Readers
 
 
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Dynamics in Document Design: Creating Text for Readers (Paperback)

~ (Author) "Over the last ten years a number of people have written to me explaining their "close encounters of a strange kind" with documents or technology..." (more)
Key Phrases: learn from readers, typography and space, juxtapositional relationships, New York, United States, Consumers Union (more...)
3.9 out of 5 stars  See all reviews (19 customer reviews)

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Product Description

From an international leader in document design, research-based insights about writing and visualizing documents that people can use . . .

This book is for writers and graphic designers who create the many types of documents people use every day at home or school, in business or government. From high-tech instruction manuals and textbooks to health communications and information graphics, to online information and World Wide Web pages, this book offers one of the first research-based portraits of what readers need from documents and of how document designers can take those needs into account.

Drawing on research about how people interpret words and pictures, this book presents a new and more complete image of the reader—a person who is not only trying to understand prose and graphics but who is responding to them aesthetically and emotionally.

Written by document design expert Karen A. Schriver, Dynamics in Document Design features:

  • Case studies of documents before and after revision, showing how people think and feel about them
  • Analyses of the interplay of text and pictures, revealing how words, space, visuals, and typography can work together
  • A fascinating and informative timeline of the international evolution of document design from 1900 to the present


From the Publisher

In this book, one of the world's premier researchers in the evolving field of document design and communication takes a probing look at exactly how people read documents and how they create them. This book provides numerous examples and case studies to assist writers and designers in creating effective documents. Examples include before and after case studies based on user responses, studies of actual design scenarios (including the first technical illustration of the HIV virus), and examples from Scientific American. The Sears Catalog, IRS, The New York Times, and many others.

Product Details

  • Paperback: 592 pages
  • Publisher: Wiley; 1 edition (December 31, 1996)
  • Language: English
  • ISBN-10: 0471306363
  • ISBN-13: 978-0471306368
  • Product Dimensions: 9.2 x 7.5 x 1.3 inches
  • Shipping Weight: 2.2 pounds (View shipping rates and policies)
  • Average Customer Review: 3.9 out of 5 stars  See all reviews (19 customer reviews)
  • Amazon.com Sales Rank: #259,447 in Books (See Bestsellers in Books)

    Popular in this category: (What's this?)

    #80 in  Books > Reference > Writing > Technical

More About the Author

Karen A. Schriver
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Inside This Book (learn more)
First Sentence:
Over the last ten years a number of people have written to me explaining their "close encounters of a strange kind" with documents or technology. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
learn from readers, typography and space, juxtapositional relationships, stereo tasks, beliefs about text, document designers, stereo manual, uppercase letterforms, document design team, italic letterforms, typographic cues, typographic research, typographic decisions, audio input jacks, unsuccessful participants, seeing the text, initial revisions, usable texts, graphic combinations, technical communication, microcassette tape, base phone, good continuation, technical communicators, rhetorical relationships
Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, United States, Consumers Union, Virtual Tourist, Carnegie Mellon, Rhetoric Professional Development Education, World War, International Typographic Style, Department of Health, Consumer Reports, Norma Pribadi Polk, Bauer Bodoni, World Wide Web, Humane Society, Original Revision, Ann Steffy Cronin, Karen Schriver Associates, Michele Matchett, Monotype Bembo, Dan Boyarski, Times Roman, Carlos Peterson, Princess Hair Restorer, Rensselaer Polytechnic Institute, Aldus Manutius
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Customer Reviews

19 Reviews
5 star:
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4 star:
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2 star:
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Average Customer Review
3.9 out of 5 stars (19 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
27 of 28 people found the following review helpful:
5.0 out of 5 stars A very usable document about designing usable documents, October 1, 1998
By Gary Bastoky "bastokyg" (San Jose, CA United States) - See all my reviews
As a designer of technical documentation for almost 12 years, I have studied, and used many of the concepts that Karen Schriver presents so well, in this definitive book on documentation design. For myself, finding this information and learning how to apply it to real-world situations was been a long and frustrating process, and there were many times when I wished for a book such as this.

Dynamics in Document Design is not a how-to book, nor is it a set of guidelines. It is information compiled from extensive research that provides designers and writers with the many variables that can be used to make a document accessible to the reader.

I am currently teaching document design as part of a technical writing certificate program at a local community college and Dynamics in Document Design is our recommended textbook. I am confident that Shriver's new book will become the reference bible for what many are referring to as the "emerging field" of document design (even though it has been emerging for more than a decade).

In her Preface, Shriver states that she "...decided to write this book because it has been difficult to find resources devoted to helping document designers reflect on the nature of good writing and design from the perspective of the reader." Thank you Ms Schriver!

This book should be read, not only by designers and writers, but just as importantly, by the companies whose products require documentation. I'm sure that many will be surprised by the correlations made between the quality of a product's documentation and the perceived quality of the product itself.

I can't say enough good things about this book. Buy it and read it and use it to create good usable documentation!

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32 of 35 people found the following review helpful:
5.0 out of 5 stars What a wonderful book!, March 2, 2000
By A Customer
For years I've purchased almost every book on writing and design I could get my hands on. This one ranks up there with the very best of what I've seen such as Edward Tufte. Actually, I like this one better because it is not vacuous about what cognitive art means. Tufte claims to tell us about how people respond to text but he never gives any data. How strange for a statistics prof! Schriver offers studies in which we see reader after reader responding to a real document. I very much liked hearing the voices of the audience and seeing what they said. BTW I noticed that one reviewer below chastizes Schriver's book, presumably for poor editing. However, in looking at the page he refers to, HE not Schriver introduces the typing error. Get a clue before you review! I found the writing very clear and personal. I recommend this book to anyone who wants to meet the needs of their audiences.
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16 of 16 people found the following review helpful:
5.0 out of 5 stars The resource I keep coming back to..., August 9, 2005
This book is the most useful one I've found on the subject. Design books of all stripes (document-design focused or otherwise) have a tendency to provide "principles" without ever providing real support for said principles. Books will be loaded with recommendations that may or may not be well supported by data, quantified or at least well documented study results, etc.

Schriver's book does exactly the opposite, and this is why it is longer than many others. It is impossible to read about Schriver's document design principles and not know exactly where they came from. Virtually every recommendation is, for once, well supported by research findings. This book never tells you to do something without first explaining why it should be done.

If you're looking for a short-and-sweet book that conveys the most basic principles of document design ("principles" that may in fact be a designer's personal preferences), this isn't it.

If you're looking for a book that will help you make better design decisions and help you understand why to make these decisions over others, then this is the book for you. After all, it isn't so unusual for professional designers and others in the workplace to have to explain exactly why they've made certain choices over others, and this book can help.
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Most Recent Customer Reviews

5.0 out of 5 stars Awesome book!
Despite being an older textbook, published in the mid 90s, this book contains a wealth of knowledge and research. It is a must-have for any professional document designer. Read more
Published 4 months ago by Document Geek

1.0 out of 5 stars This book represents malpractice in typography
I purchased this book several years ago when I was writing my book, Book Design and Production -- and I recently checked to see if it was still available, and I was shocked to see... Read more
Published 19 months ago by Pete Masterson

5.0 out of 5 stars A "must have" for academics.
Simply put, this is a "must have" book for any technical communicator or graphic artist at or above the masters degree level of education--or anyone who deals with advanced visual... Read more
Published 21 months ago by Austringer

2.0 out of 5 stars Not what the title explains
This book could be cut off to more than half pages it is now. The information is over explained and reader gets bored.

Better luck next time!
Published on April 26, 2005 by Rafia Munir

5.0 out of 5 stars The benchmark in its field
The reviewers who say this book is wordy and over-long just don't get it. This is not a "how to do it in five easy lessons" handbook. If you find a book like that - burn it! Read more
Published on March 5, 2005 by drama king

3.0 out of 5 stars Thoughtful, but overly long and loosely held together
For an author who believes in giving priority to readers, she actually does a rather poor job considering her reader. Read more
Published on November 21, 2003

1.0 out of 5 stars Terribly wordy - lots of deadwood
Sorry - I would not recommend this book to a TECHNICAL writer.

This book has 559 pages and could be cut down to maybe 100 pages of useful information. Read more

Published on January 28, 2003 by Susan E. Kinzelman

5.0 out of 5 stars Imaginative, fascinating, detailed
This book went far beyond my expectations and gave me a broad perspective on document design. Clearly this is one of the seminal books on writing and visual design. Read more
Published on September 17, 2002 by Helen Vendler

5.0 out of 5 stars Excellent
In addition to the glowing comments by the other reviewers, the history of document design included a history of the teaching of English (and technical writing) and how it was and... Read more
Published on July 29, 2002 by Librarian

5.0 out of 5 stars Data NOT Opinion
An excellent book! Dr. Schriver uses data from user studies rather than personal opinion to support her recommendations and guidelines throughout the text. Read more
Published on March 26, 2001

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