"This book is grounded in reality, providing numerous examples and real-life illustrations of both successes and failures. One of the appeals is that it is so clearly related to the field of high tech manufacturing. ...This book has much to offer." (Strategy, November 2000)
Product Description
"Leading Product Innovation presents a comprehensive and (most importantly) useful framework for understanding how the enterprise innovation engine affects business results, now and for the long term. The book encapsulates literally decades of knowledge and experiences, to give a clear picture of the vital engines of growth, in a well organized presentation blending solid theory with illustrations from real-world applications."James Bixby, CEO, Sequal, Inc."I found Leading Product Innovation to be a captivating piece of work. The authors development of innovation as the essential process for corporate renewal is masterful. The coverage and use of analytical techniques relating innovation investment rates to year-over-year revenue growth is stunning. This book is a must read for the bench scientist to the CEO."Charles P. Holt, Director of the Joseph C. Wilson Center for Research and Technology of Xerox Corporation




