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Book Description
Guidelines, strategies, proven examples, and tactics for maximizing your investment in the Internet. Marketing expert Dan Janal has designed this comprehensive guide to help professional marketers, sales managers, and entrepreneurs create a well-founded Internet marketing plan. The book covers everything from conducting research and market forecasting online, establishing measures for Internet investment, using the Internet as a customer support center, and effectively and ethically writing and sending publicity material. It also features new examples from companies around the world who are profiting from their online marketing and sales efforts and breaking new ground in business-to-business. * Includes new material for the next wave of online marketing, with chapters on affiliate programs and selling strategies for professional services, associations, and business-to-business. Daniel S. Janal (Danville, CA) is the founder and President of Janal Communications, an eleven-year-old online marketing and public relations agency. He is also the author of seven books on business technology, including Risky Business (Wiley).
From the Back Cover
"
Guidelines, strategies, proven examples, and tactics for maximizing your investment in the Internet. Marketing expert Dan Janal has designed this comprehensive guide to help professional marketers, sales managers, and entrepreneurs create a well-founded Internet marketing plan. The book covers everything from conducting research and market forecasting online, establishing measures for Internet investment, using the Internet as a customer support center, and effectively and ethically writing and sending publicity material. It also features new examples from companies around the world who are profiting from their online marketing and sales efforts and breaking new ground in business-to-business. * Includes new material for the next wave of online marketing, with chapters on affiliate programs and selling strategies for professional services, associations, and business-to-business. Daniel S. Janal (Danville, CA) is the founder and President of Janal Communications, an eleven-year-old online marketing and public relations agency. He is also the author of seven books on business technology, including Risky Business (Wiley).
From the Back Cover
"
America's #1 online marketing expert shows you how to use the Internet to boost sales, cut costs, and build customer loyalty
One of the most respected Internet marketing experts in the world, Dan Janal has helped tens of thousands of small businesses and entrepreneurs set up shop on the Internet. Now, in this book, he shares what he knows about harnessing the power of the Internet to market and sell your product or service.
In clear, nontechnical terms, Janal delivers online marketing strategies and techniques guaranteed to increase profits, cut costs, and add customer value-no matter what the size of your company or your marketing budget. Replete with countless, proven examples, he describes how companies are profiting from online marketing. Janal shows you how to:Conduct market research onlineSell to consumers and business-to-businessUse one-to-one marketing techniques to create customers for lifeConduct highly effective public relations campaignsUse the Internet as a customer support center
From the reviews of Dan Janal's bestselling Online Marketing Handbook
". . . a fascinating read."
-Chicago Sun-Times
". . . will keep you up-to-date in the fast-changing field of online marketing long after the latest magazines on the subject are passé."
-Success
". . . writes in a style that even newbies can understand."
-Internet World
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