Dan Janal's Guide to Marketing on the Internet: Getting People to Visit, Buy and Become Customers for Life (Paperback)

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Editorial Reviews

Product Description

Guidelines, strategies, proven examples, and tactics for maximizing your investment in the Internet. Marketing expert Dan Janal has designed this comprehensive guide to help professional marketers, sales managers, and entrepreneurs create a well-founded Internet marketing plan. The book covers everything from conducting research and market forecasting online, establishing measures for Internet investment, using the Internet as a customer support center, and effectively and ethically writing and sending publicity material. It also features new examples from companies around the world who are profiting from their online marketing and sales efforts and breaking new ground in business-to-business. * Includes new material for the next wave of online marketing, with chapters on affiliate programs and selling strategies for professional services, associations, and business-to-business. Daniel S. Janal (Danville, CA) is the founder and President of Janal Communications, an eleven-year-old online marketing and public relations agency. He is also the author of seven books on business technology, including Risky Business (Wiley).

From the Back Cover

"

America's #1 online marketing expert shows you how to use the Internet to boost sales, cut costs, and build customer loyalty

One of the most respected Internet marketing experts in the world, Dan Janal has helped tens of thousands of small businesses and entrepreneurs set up shop on the Internet. Now, in this book, he shares what he knows about harnessing the power of the Internet to market and sell your product or service.

In clear, nontechnical terms, Janal delivers online marketing strategies and techniques guaranteed to increase profits, cut costs, and add customer value-no matter what the size of your company or your marketing budget. Replete with countless, proven examples, he describes how companies are profiting from online marketing. Janal shows you how to:Conduct market research onlineSell to consumers and business-to-businessUse one-to-one marketing techniques to create customers for lifeConduct highly effective public relations campaignsUse the Internet as a customer support center

From the reviews of Dan Janal's bestselling Online Marketing Handbook

". . . a fascinating read."
-Chicago Sun-Times

". . . will keep you up-to-date in the fast-changing field of online marketing long after the latest magazines on the subject are passé."
-Success

". . . writes in a style that even newbies can understand."
-Internet World

See all Editorial Reviews

Product Details

• Paperback: 392 pages
• Publisher: John Wiley & Sons; 1 edition (January 15, 2000)
• Language: English
• ISBN-10: 0471349763
• ISBN-13: 978-0471349761
• Product Dimensions: 10 x 7 x 1.1 inches
• Shipping Weight: 1.6 pounds
• Average Customer Review: 4.1 out of 5 stars  See all reviews (15 customer reviews)
• Amazon.com Sales Rank: #1,567,471 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

49 of 51 people found the following review helpful:

5.0 out of 5 stars Essential and Inspiring, February 23, 2000

By	Mark M Campbell "mcampbell42" (Palo Alto, California) - See all my reviews

Finally, an Internet marketing how-to book that truly delivers what's promised on the back cover. It's well-organized, written in clear and non-technical terms, and chock full of useful advice and web site addresses. Where appropriate, Janal includes case studies.

I found many useful strategies and tactics in each of the six sections (Online Marketing Strategy, Online Selling, Promoting Your Web Site, Creating Customers for Life with One-To-One Marketing Programs, Online Marketing Tools, Online Media Relations).

I highly recommend this book to both e-entrepreneurs and marketing/promotion managers of small and mid-size companies.

19 of 21 people found the following review helpful:

5.0 out of 5 stars The Internet Goldrush, May 24, 2000

By	Roger G Douglass (Orange County, California) - See all my reviews

Marketing on the internet reminds me of the California goldrush of 1849. There's plenty of money to be made out there but if you don't get there in time you'll be out of luck.

I'm new to marketing. I was asked by an internet based training company based in Chicago to write a proposal to market their web site. I knew nothing about marketing. My expertise was in web design. I got on Amazon.Com and started reading reviews on books about internet marketing. The reviews for Dan Janal's book were very favorable so I decided to buy the book.

I read throught the first few chapters and already knew what to put in my proposal. We are now getting an investment banker to lend us $50,000.00 to develop and market our web site.

I've also started my own business on the side and will definitely implement the techniques that I've learned from this book into the development of my own business.

There is a limited time where you can get into your niche on the internet. I feel that Dan Janal has enough experience doing this himself that anyone who follows his advise will be able to get into their niche and become the next Amazon.Com.

7 of 7 people found the following review helpful:

5.0 out of 5 stars A busines book that I really ENJOYED reading!, July 12, 2000

By	Martha S. Brown "marthasbrown" (Belmont, MA) - See all my reviews (REAL NAME)

I found this book to be a good read---I actually read it on vacation. I read a lot of business books and I've become a "master skimmer", but this one I read word for word. The book is now full of my notes and lists of actionable items that I can really implement. I appreciated the case studies, writing style and lack of "Internet hype". I would certainly recommend this book for anyone interested in getting the most from their Internet marketing efforts.