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Better Together
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Editorial Reviews
Product Description
The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e-commerce businesses operating globally. It includes contributed chapters from leading thinkers from top U.S. business schools including Wharton, the University of Texas, Columbia, Harvard, Northwestern, University of Michigan, Duke, and MIT. Many of the contributors, in addition to teaching MBA and Executive Education seminars, also consult to major corporations around the world.
Book Info
Answers key questions and explores key issues and challenges surrounding operating business in the global digital age. Offers perspectives from business thinkers at schools such as Wharton, Columbia, Harvard, Northwestern, the University of Michigan, and MIT. Provides approaches to tackling digital marketing, designed for companies using digital technologies. DLC: Digital marketing.
See all Editorial Reviews
The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e-commerce businesses operating globally. It includes contributed chapters from leading thinkers from top U.S. business schools including Wharton, the University of Texas, Columbia, Harvard, Northwestern, University of Michigan, Duke, and MIT. Many of the contributors, in addition to teaching MBA and Executive Education seminars, also consult to major corporations around the world.
Book Info
Answers key questions and explores key issues and challenges surrounding operating business in the global digital age. Offers perspectives from business thinkers at schools such as Wharton, Columbia, Harvard, Northwestern, the University of Michigan, and MIT. Provides approaches to tackling digital marketing, designed for companies using digital technologies. DLC: Digital marketing.
See all Editorial Reviews
Product Details
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