How They Achieved: Stories of Personal Achievement and Business Success (Hardcover)

by Lucinda Watson (Author)

Editorial Reviews

Product Description
Pearls of Wisdom from How They Achieved

"Pride comes from knowing what you want to do and trying your best. You may not always get there, but you will be proud of the experience of trying your best. And if you really, really try and enjoy the process, nine times out of ten you will get there."––John Chen, President and CEO, Sybase

"Be the most passionate guy in the room. Not the smartest, not the cleverest, but the most passionate. Care more than anybody. You’ll be the guy that wins."––Ted Bell, Vice Chairman and Worldwide Creative Director, Young & Rubicam

"People who are lucky enough to be in a position to choose their career should ask themselves, ‘What interests me? What makes me really excited?’ Then they should get going and never take no for an answer."––Susie Tompkins Buell, founder and former owner, Esprit Clothing

"People usually plan their vacations more carefully than they plan their careers. I’m a compulsive planner, but there were times when I had no idea what I was doing."––Bob Cohn, CEO, Octel and Lucent Technologies

"A lot of it is timing, but a lot of it is a desire to work hard and to contribute, to not be somebody sitting on the sidelines and commenting, but to be someone playing a part in what’s happening. It’s also having the courage to toss your ideas out even though eight out of ten of them will be shot down."––Jane Cahill Pfieffer, President, NBC, and former vice president, IBM

From the Inside Flap
What are the qualities that enable certain extraordinary individuals to transcend self-doubt and stiff competition to reach the pinnacle of success? Can these qualities be learned and emulated by others? Few people are in a better position to find answers to these questions than Lucinda Watson, whose father and grandfather turned IBM into "Big Blue."

Now an accomplished scholar in her own right, Watson grew up surrounded by the greatest business leaders and thinkers of the twentieth century. Her unique access to these top-level achievers combined with her own training and expertise make her especially qualified to obtain their fascinating inside stories.

In How They Achieved, Watson interviews outstanding men and women who have reached the very peak of their professions, distilling those special qualities of personality that separate the winners from the also-rans. These legendary CEOs, celebrated entrepreneurs, and social and cultural visionaries reveal how they discovered their life’s passions, pursued their goals, and overcame adversity.

Susie Tompkins Buell reveals how she managed the evolution of the Plain Jane Dress Company into Esprit Clothing. Faith Popcorn explains how she helps Fortune 500 companies see into the future to devise new strategies and develop new products. And Jack Kornfield, author, psychologist, and founder of the Spirit Rock meditation center, talks about how he achieved a different kind of success––measured not so much in dollars or titles but in personal satisfaction.

These and other achievers tell their stories in their own words, offering their experiences as examples for others to follow. They remember their heroes and mentors, relive their most difficult decisions, and explain how they overcame inner demons such as fear and insecurity. The message they deliver is that self-confidence and self-esteem––both key ingredients for success––are not natural gifts but can be learned, developed, and strengthened. In these compelling success stories, readers will discover proven practices and philosophies that will help them find their own passions, set their own goals, and discover the inner confidence they need to achieve.

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Product Details

• Hardcover: 256 pages
• Publisher: Wiley; 1 edition (March 30, 2001)
• Language: English
• ISBN-10: 0471388203
• ISBN-13: 978-0471388203
• Product Dimensions: 9.3 x 6.4 x 0.9 inches
• Shipping Weight: 1.2 pounds (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars See all reviews (6 customer reviews)
• Amazon.com Sales Rank: #437,615 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

12 of 12 people found the following review helpful:

5.0 out of 5 stars Highly Inspirational!, July 4, 2002

By	Ron (North York, Ontario Canada) - See all my reviews

This book is very well organized, systematic, and most of all very very inspirational. It is a compilation of stories from 20 highly successful people. It is about how they made it, their inspirations, their values and beliefs and how all these factors combine to make them who they are today. These people are divided into 3 categories: CEO's, Entrepreneurs, and Visionaries. This distinction is very useful because there are different traits that are associated with each category. To be successful is to hold firm to your own beliefs, but we all know this is difficult because you will be taking enormous amount of risks and inevitably be facing a lot of insecurities. This book will remind you that you are not alone and many of these highly successful people have gone through the same thing. This book is a must read for anyone who wants to find support in achieving their goals and dreams.

8 of 9 people found the following review helpful:

5.0 out of 5 stars There is no substitute for hard work..., April 19, 2001

By	Barrington Fisher (New York, NY United States) - See all my reviews

I had the pleasure of meeting Ms. Watson previously and this book is every bit delightful and enlightening as she is. Her book shows that strength of character, passion and hard work are the most important components to a successful business career and happy life. She brings her subjects to life, and leaves the reader with the impression of really knowing these super-achievers at a very intimate level. How They Achieved is a badly needed antidote to the Internet generation's belief of overnight success.

5 of 6 people found the following review helpful:

5.0 out of 5 stars A great achievement, March 8, 2003

By	Felipe Korzenny (Tallahassee, Florida, United States) - See all my reviews (REAL NAME)

Lucinda Watson made reality her dream of understanding how very successful people get where they are. The book is lucid and informative. More importantly it is inspirational. The great collection of interviews serves as a learning voyage into the minds of greatness and determination.