Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions (The Wiley Event Management Series) (Hardcover)

by Leonard H. Hoyle (Author) "Regardless of the nature of your event, its success will largely depend on promotion..." (more)
Key Phrases: United States, Cirque du Soleil, Olympic Games (more...)

Editorial Reviews

Product Description
Authored by a well-known figure in the field.
* Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising.
* Individual chapters address the differences involved in marketing different types of events.
* Examines future trends and key issues such as how to reach new event attendees.
* Includes appendices with sample forms, contracts, and more.

From the Back Cover
THE WILEY EVENT MANAGEMENT SERIES

The first complete guide to launching a highly visible event marketing campaign

Practical strategies and resources for achieving greater results!

Event Marketing provides the most effective tools for carrying out every phase of a successful, integrated marketing campaign for any event, from conferences and expositions to fairs and festivals that host 20,000 people. It explains the powerful forms of promotion, advertising, and public relations that are needed to attract broad attention, motivate people to attend, and achieve the desired goals of an event. Features include:

• Overviews of event promotion, advertising, public relations, and electronic marketing strategies, as well as budget funding
• In-depth analyses of marketing for specific events, such as association meetings, conferences, corporate meetings, festivals, and many others
• An examination of future trends and innovative strategies for increasing attendance
• Comprehensive appendices that include sample forms for media releases, request for coverage announcements, audio and video new release scripts, public service announcement scripts, speakers’ "talking points," and listings of media distribution and tracking services

The Wiley Event Management Series–Series Editor, Dr. Joe Goldblatt, CSEP

The Wiley Event Management Series provides professionals with the essential knowledge and cutting-edge tools they need to excel in one of the most exciting and rapidly growing sectors of the hospitality and tourism industry. Written by recognized experts in the field, the volumes in the series cover the research, design, planning, coordination, and evaluation methods, as well as specialized areas, of event management.

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Product Details

• Hardcover: 256 pages
• Publisher: Wiley (May 23, 2002)
• Language: English
• ISBN-10: 047140179X
• ISBN-13: 978-0471401797
• Product Dimensions: 9.3 x 7.6 x 0.8 inches
• Shipping Weight: 1.4 pounds (View shipping rates and policies)
• Average Customer Review: 4.0 out of 5 stars See all reviews (4 customer reviews)
• Amazon.com Sales Rank: #395,982 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

7 of 8 people found the following review helpful:

5.0 out of 5 stars Raves for Event Marketing by Leonard H. Hoyle, June 27, 2002

By	Beverly Mohamed (Silver Spring, MD USA) - See all my reviews

When I began reading this book, I knew it was a textbook and expected the normal dry, wordy textbook in which information is buried under an avalance of prose. I was delighted to find a work that was clear, complete, informative, and interesting to read. I found that I looked forward to each chapter and subject. The information is presented in prose, lists of important topics, and highlighting of certain need-to-know material in such a way that cross-refencing and finding previously studied material are amazingly accessible. Added bonuses are the quotes before each chapter and the personal experiences at the end of each chapter.
The suggestions about organization, multitasking, and people management are so original and all-encompassing that I heartily recommend this book for everyone -- not only those interesting in planning events.

6 of 7 people found the following review helpful:

4.0 out of 5 stars Very Useful and Easy to Follow, August 20, 2002

By A Customer

Event Marketing explores the promotions industry. Though it is a textbook, Hoyle delightfully surprises the reader by writing in a witty style. Why intimidate or bore the reader when you can engage them? Hoyle takes this obvious, but overlooked, premise and runs with it as he explains the events promotions business.

Like Michael Levine's Guerrilla PR: Wired, which also has case histories and strategies in how to promote events in a low-cost fashion, Hoyle seeks to turn a confusing and frantic arena into one that, like all other areas, is more easily understood once clear and discrete steps have been demonstrated. The personal examples at the end of each chapter only serve to add credibility and weight to Hoyle's words.

5 of 7 people found the following review helpful:

5.0 out of 5 stars so helpful!!, May 28, 2002

By A Customer

The great insight on how to reach new event attendees was very helpful. I appreciated the variety of events that were mentioned in the book, along with the helpful appendice chocked full of information. Definitely a great purchase.