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One-to-One Web Marketing: Build a Relationship Marketing Strategy One Customer at a Time, Second Edition (Paperback)

by Cliff Allen (Author), Deborah Kania (Author), Beth Yaeckel (Author) "In 1991, we were inspired by the introduction of Regis McKenna's book, Relationship Marketing (Addison-Wesley, 1991)..." (more)
Key Phrases: test home page, traffic analysis programs, site personalization, Personal Wealth, Jupiter Communications, United States (more...)

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Editorial Reviews

Review

"This book succeeds in explaining how one-to-one web marketing works in a language suitable to the target audience." -- M2 Communications, 27 April 2001

Product Description
(Wiley Computer Publishing) Comprehensive resource offering coverage of the latest tools, products, technologies, and solutions for one-to-one Internet marketing. The CD-ROM includes interactive checklists and tools for making decisions and writing reports. System requirements not listed. Softcover.

Product Details

Paperback: 400 pages
Publisher: John Wiley & Sons; 2nd edition (January 22, 2001)
Language: English
ISBN-10: 0471404004
ISBN-13: 978-0471404002
Product Dimensions: 9.2 x 7.5 x 0.9 inches
Shipping Weight: 1.4 pounds
Average Customer Review: No customer reviews yet. Be the first.
Amazon.com Sales Rank: #1,724,152 in Books (See Bestsellers in Books)

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Inside This Book (learn more)

First Sentence:
In 1991, we were inspired by the introduction of Regis McKenna's book, Relationship Marketing (Addison-Wesley, 1991). Read the first page

Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
test home page, traffic analysis programs, site personalization, mailing list server, log analysis programs, user profile information, personalization systems, online audience, online ads, personalization technology, online marketers, online advertising, online advertisers, customer attrition, online customers, cookie file, video capture board, seal program, personalized content

Key Phrases - Capitalized Phrases (CAPs): (learn more)
Personal Wealth, Jupiter Communications, United States, Forrester Research, Martha Rogers, World Wide Web, Cluetrain Manifesto, Harvard Business School Press, The Palace, Federal Trade Commission, Digital Dispatch, Enterprise One, Talk City, Well Engaged, America Online, Land's End, Nancy Jones, Compare Net, Edit Done, North Texas, Prime Response, Sling Shot Media, Cyber Dialogue, Instant Recommendations, Interactive Age

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Citations (learn more)

This book cites 21 books:

The One to One Future by Don Peppers on 7 pages
Enterprise One to One by Don Peppers on 4 pages
Effective Business Technical Presentations (2nd Edition) by George L. Morrisey on page 282, and page 305
Data Smog: Surviving the Information Glut by David Shenk on page 98
Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Collins Business Essentials) by Geoffrey A. Moore on page 31

See all 21 books this book cites

12 books cite this book:

Brand Manners: How to Create the Self Confident Organization to Live the Brand by Hamish Pringle in Back Matter
Business-To-Business Internet Marketing: Seven Proven Strategies for Increasing Profits Through Direct Internet Marketing by Barry Silverstein in Back Matter
Internet Marketing for Information Technology Companies: Proven Online Techniques That Increase Sales and Profits for Hardware, Software, and Networking Companies by Barry Silverstein in Back Matter
Smart Things to Know about Change by David Firth in Back Matter
The Guru Guide to the Knowledge Economy: The Best Ideas for Operating Profitably in a Hyper-Competitive World by Joseph H. Boyett in Back Matter

See all 12 books citing this book

Books on Related Topics (learn more)

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Business-To-Business Internet Marketing by Barry Silverstein

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