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One-to-One Web Marketing: Build a Relationship Marketing Strategy One Customer at a Time, Second Edition
 
 
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One-to-One Web Marketing: Build a Relationship Marketing Strategy One Customer at a Time, Second Edition (Paperback)

by Cliff Allen (Author), Deborah Kania (Author), Beth Yaeckel (Author) "In 1991, we were inspired by the introduction of Regis McKenna's book, Relationship Marketing (Addison-Wesley, 1991)..." (more)
Key Phrases: test home page, traffic analysis programs, site personalization, Personal Wealth, Jupiter Communications, United States (more...)
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"This book succeeds in explaining how one-to-one web marketing works in a language suitable to the target audience." -- M2 Communications, 27 April 2001

Product Description
(Wiley Computer Publishing) Comprehensive resource offering coverage of the latest tools, products, technologies, and solutions for one-to-one Internet marketing. The CD-ROM includes interactive checklists and tools for making decisions and writing reports. System requirements not listed. Softcover.

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