Essentials of Licensing Intellectual Property (Essentials (John Wiley)) (Paperback)

by Alexander I. Poltorak (Author), Paul J. Lerner (Author) "A license is, simply stated, permission to do something the granting party (the licensor) has the right to otherwise prohibit..." (more)
Key Phrases: service mark license, licensed articles, licensed trade secret, United States, Patent Office (more...)

Editorial Reviews

Review
"...well laid out, with goals set out in each chapter." (Management Today, July 2007) 

Review
"Poltorak and Lerner have produced a highly readable and informative introduction to intellectual property licensing, written with style, grace and occasionally tongue in parenthetical cheek. It should be required reading for those new to the field as well as for others needing a 'Licensing 101' course."
—Emmett Murtha, President & CEO, QED Intellectual Property (USA); Past President of the Licensing Executives Society and former Director of Licensing for IBM

"Professionals in manufacturing and in supply chain management have little time or motivation to grapple with legal texts. Yet, they need precise, complete, easy-to-read material that can educate them both quickly and well. Alexander Poltorak and Paul Lerner, in Essentials of Intellectual Property Licensing, understand their audience's needs, and produced a work that is actually fun to read. More to the point, it is easy to read, amazingly concise and clear for a legal text, and encourages the reader to step forth as a partner with legal counsel to tackle issues head-on."
—Alexis N. Sommers, Ph.D. Professor of Industrial En gineering at University of New Haven & President of the Connecticut Association of Purchasing Managers

See all Editorial Reviews

Product Details

• Paperback: 240 pages
• Publisher: Wiley (December 29, 2003)
• Language: English
• ISBN-10: 0471432334
• ISBN-13: 978-0471432333
• Product Dimensions: 8.9 x 5.9 x 0.7 inches
• Shipping Weight: 10.4 ounces (View shipping rates and policies)
• Average Customer Review: 4.3 out of 5 stars See all reviews (3 customer reviews)
• Amazon.com Sales Rank: #185,600 in Books (See Bestsellers in Books)

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  #50 in	Books > Nonfiction > Law > Intellectual Property > Patent, Trademark & Copyright
  #50 in	Books > Professional & Technical > Law > Intellectual Property

Customer Reviews

Most Helpful Customer Reviews

5 of 5 people found the following review helpful:

4.0 out of 5 stars use to prepare for a new job in licensing, November 28, 2007

By	Joan "Fashion Licensing Manager" (NY, NY United States) - See all my reviews

This book was a quick read yet chock full of important information about licensing. Even though i already work in the licensing industry, this book offered specific knowledge of contract terminology and negotiation strategy that i found useful.

7 of 8 people found the following review helpful:

5.0 out of 5 stars good read (considering the subject), July 17, 2007

By	M. Konczal "patentmike" (Texas) - See all my reviews (REAL NAME)

This is a good guide for introducing someone to the subject. Like the title says, it's the essentials, giving the reader a foundation to come back to wherever the particulars of their situation might take them. It is a big plus that the book is surprisingly readable - Important given that the typical reader might have to read the book in order to develop an understanding of why they should have an interest in the subject.

4.0 out of 5 stars Great Summary of Essentials, April 10, 2008

By	Shanika Weerasundara (Seattle, Washington) - See all my reviews (REAL NAME)

This is a great summary of the essentials of Intellectual Property licensing. Even for attorneys, this is very useful because it takes several years in practice to encounter this many situations and solutions the book has described. I particularly liked the chapters on Licensing Strategies: the carrot and the stick, Royalties and Royalty Rates, and Negotiating the Deal. The Checklist of Patent License Terms is a very useful tool to daily practitioners of patent licensing. This book combines IP law with its unique business environment and suggests those unique strategies and practices. Recommend for junior to mid level IP attorneys, contracts professionals, paralegals, and licensing professionals. Great playbook on licensing.