Architect's Essentials of Marketing (The Architect's Essentials of Professional Practice) (Paperback)

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Key Phrases: closing the deal, marketing planning, qualifications hook, Strategic Planning, Starting Line, The Chemistry Test (more...)

Editorial Reviews

Product Description

Easy access to crucial marketing information for design professionals

Find the concise, practical business information you need right now in the Architect’s Essentials of Professional Practice Series. These authoritative guides quickly make you an instant expert on the best business practices crucial for success in today’s design and construction professions. Each portable, affordable, user-friendly volume gives you:

• Authoritative advice from leading national figures
• Flip-and-find access to critical business information
• Bulleted lists and callout boxes for quick reference
• Clear, insightful explanations of complex business topics

For design firms that want to take control of their marketing plans and increase business, Architect’s Essentials of Marketing is the single-source guide with all the answers. Through concise, step-by-step instructions, it illuminates all aspects of creating a winning marketing strategy and covers how to leverage a variety of marketing tools and resources. Valuable, real-world guidance from an industry-leading marketing professional addresses how to manage the business development cycle to acquire clients and build your business.

Packed with field-tested tips and techniques that can be implemented right away, Architect’s Essentials of Marketing is an essential go-to guide for architects, landscape architects, urban designers, and interior designers.

From the Back Cover

Easy access to crucial marketing information for design professionals

Find the concise, practical business information you need right now in the Architect’s Essentials of Professional Practice Series. These authoritative guides quickly make you an instant expert on the best business practices crucial for success in today’s design and construction professions. Each portable, affordable, user-friendly volume gives you:

• Authoritative advice from leading national figures
• Flip-and-find access to critical business information
• Bulleted lists and callout boxes for quick reference
• Clear, insightful explanations of complex business topics

For design firms that want to take control of their marketing plans and increase business, Architect’s Essentials of Marketing is the single-source guide with all the answers. Through concise, step-by-step instructions, it illuminates all aspects of creating a winning marketing strategy and covers how to leverage a variety of marketing tools and resources. Valuable, real-world guidance from an industry-leading marketing professional addresses how to manage the business development cycle to acquire clients and build your business.

Packed with field-tested tips and techniques that can be implemented right away, Architect’s Essentials of Marketing is an essential go-to guide for architects, landscape architects, urban designers, and interior designers.

See all Editorial Reviews

Product Details

• Paperback: 288 pages
• Publisher: Wiley (September 17, 2004)
• Language: English
• ISBN-10: 0471463647
• ISBN-13: 978-0471463641
• Product Dimensions: 8.4 x 5.5 x 0.8 inches
• Shipping Weight: 12.6 ounces (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon.com Sales Rank: #267,687 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

9 of 9 people found the following review helpful:

5.0 out of 5 stars MUST READ FOR SUCCESS, May 11, 2005

By	Daniel C. Lakatos (Bozeman, MT) - See all my reviews (REAL NAME)

Divided into three convenient parts, Architect's Essentials of Marketing is extremely informative and easily digestible. Part I: Marketing Strategy, Part II: The Business Development Cycle, Part III: Marketing Tools and Resources.

Similar to the best professors I had in college, author, David Koren is passionate and to the point. The material is presented in a well-written, upbeat and positive tone. Explanation of major points is supported by easy-to-understand tables and diagrams. In addition to the valuable insights found in the main text, margins throughout the book are packed with short thought provoking sidebars.

Architect's Essentials of Marketing is a must-read for any individual or firm serious about building long-term success. Heck, this book would help professionals in any field.

4 of 4 people found the following review helpful:

5.0 out of 5 stars Architect's Essentrials of Marketing , October 6, 2006

By	Annamarie Kovacik (New York 2006) - See all my reviews (REAL NAME)

An excellent read for anyone involved in marketing professional services. It is highly applicable to all the AEC disciplines and a useful tool and checklist not only for the marketing and business development professionals but the principals involved in marketing their firms also.,