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Editorial Reviews
Easy access to crucial marketing information for design professionals
Find the concise, practical business information you need right now in the Architect’s Essentials of Professional Practice Series. These authoritative guides quickly make you an instant expert on the best business practices crucial for success in today’s design and construction professions. Each portable, affordable, user-friendly volume gives you:
- Authoritative advice from leading national figures
- Flip-and-find access to critical business information
- Bulleted lists and callout boxes for quick reference
- Clear, insightful explanations of complex business topics
For design firms that want to take control of their marketing plans and increase business, Architect’s Essentials of Marketing is the single-source guide with all the answers. Through concise, step-by-step instructions, it illuminates all aspects of creating a winning marketing strategy and covers how to leverage a variety of marketing tools and resources. Valuable, real-world guidance from an industry-leading marketing professional addresses how to manage the business development cycle to acquire clients and build your business.
Packed with field-tested tips and techniques that can be implemented right away, Architect’s Essentials of Marketing is an essential go-to guide for architects, landscape architects, urban designers, and interior designers.
From the Back Cover
Easy access to crucial marketing information for design professionals
Find the concise, practical business information you need right now in the Architect’s Essentials of Professional Practice Series. These authoritative guides quickly make you an instant expert on the best business practices crucial for success in today’s design and construction professions. Each portable, affordable, user-friendly volume gives you:
- Authoritative advice from leading national figures
- Flip-and-find access to critical business information
- Bulleted lists and callout boxes for quick reference
- Clear, insightful explanations of complex business topics
For design firms that want to take control of their marketing plans and increase business, Architect’s Essentials of Marketing is the single-source guide with all the answers. Through concise, step-by-step instructions, it illuminates all aspects of creating a winning marketing strategy and covers how to leverage a variety of marketing tools and resources. Valuable, real-world guidance from an industry-leading marketing professional addresses how to manage the business development cycle to acquire clients and build your business.
Packed with field-tested tips and techniques that can be implemented right away, Architect’s Essentials of Marketing is an essential go-to guide for architects, landscape architects, urban designers, and interior designers.
See all Editorial Reviews
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closing the deal, marketing planning, qualifications hook, qualifications package, marketing architecture, client newsletters, pursuing leads, business development process Key Phrases - Capitalized Phrases (CAPs): (learn more)
Strategic Planning, Starting Line, The Chemistry Test, Call It Reputation, Knowledge Management, Don't Really Have, Finding Your Place, The Business Development Cycle, Knowing What You Can Spend, Obtaining Market Intelligence, Design Competitions, Creating the Right Image, Client Communications, Getting the Message, Internal Communications, United States, Richard Meier, Federal Express, The New York Times, Evaluating Your Performance, Brooks Act, Qualifications Book Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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84% buy the item featured on this page: Architect's Essentials of Marketing (The Architect's Essentials of Professional Practice) $35.56 |
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