Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause (Hardcover)

by Philip Kotler (Author), Nancy Lee (Author) "This is a practical book..." (more)
Key Phrases: corporate social initiatives, corporate social marketing, strong community partners, Washington Mutual, American Express, Home Depot (more...)

Editorial Reviews

Review
"An excellent starting point…" (Long Range Planning, August 2006)

Product Description
Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how to choose social causes, design charity initiatives, gain employee support, and evaluate their efforts. They also provide all the best practices and cutting-edge ideas that leaders need to maximize their contributions to social causes and do the most good. With personal stories from twenty-five business leaders from socially responsible companies, this is the bible for today's good corporate citizen.

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Product Details

• Hardcover: 320 pages
• Publisher: Wiley; 1 edition (December 13, 2004)
• Language: English
• ISBN-10: 0471476110
• ISBN-13: 978-0471476115
• Product Dimensions: 9 x 6.1 x 1.1 inches
• Shipping Weight: 1.2 pounds (View shipping rates and policies)
• Average Customer Review: 4.8 out of 5 stars See all reviews (4 customer reviews)
• Amazon.com Sales Rank: #45,164 in Books (See Bestsellers in Books)

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  #15 in	Books > Business & Investing > Marketing & Sales > Public Relations
  #54 in	Books > Nonfiction > Social Sciences > Social Work

Customer Reviews

Most Helpful Customer Reviews

5 of 5 people found the following review helpful:

5.0 out of 5 stars Excellent and Enlightening, July 20, 2007

By	Elijah Chingosho "Dr Elijah Chingosho" (Nairobi, Kenya) - See all my reviews (TOP 1000 REVIEWER)    (REAL NAME)

This is an enlightening book on corporate social responsibility by knowledgeable authors. As a manager you bring with you your own concept of what is right and what is wrong to your organisation. Every decision that you make is the application of these values to the question at hand. This is made more difficult by the pressures of organisational life. These are the pressures of rapid changes, the pressure for greater productivity, competition and superiors, among others. Sometimes managers make decisions which conflict with their own or society's values because of what they see as the pressures of the business world. Dealing with ethical and moral issues is often perplexing. This excellent book provides guidance on how we should we think through an ethical issue, the questions we should ask and the factors that we should consider and how we can ensure that corporate social responsibility issues receive the attention they deserve.

The ways that the authors suggest to enhance corporate social responsibility are practical and simple to implement and should enable companies to benefit from a favourable corporate image which should translate to benefits to the bottom line.

This is a well written book that is easy to follow and understand that is well recommended.

4 of 5 people found the following review helpful:

5.0 out of 5 stars At last: a reference work for corporate philanthropy, April 5, 2006

By	Rolf Dobelli "getAbstract.com" (Switzerland) - See all my reviews (TOP 50 REVIEWER)    (REAL NAME)

The days of corporate irresponsibility are past. The public now expects companies to behave according to a higher social standard. And guess what - operating a business built on socially responsible principles pays off. Decision makers at companies large and small are learning that when they build their businesses according to the dictates of social conscience, they reap rewards such as increased profits, an improved corporate image and happier employees. And, they sleep better at night. Author and marketing expert Philip Kotler and social marketing consultant Nancy Lee describe six ways you can develop and implement a corporate social program. They clearly explain and analyze each initiative in its own chapter, including illustrative examples of successful campaigns from leading companies such as Ben & Jerry's, The Body Shop and American Express. Their methods do overlap and they are, at times, redundant. Yet the points are important enough to bear repeating. We think every professional whose company is engaged in corporate social marketing - or needs to be - will find a treasure trove of applicable information in this book.

1 of 1 people found the following review helpful:

4.0 out of 5 stars As one will expect - marketing oriented, August 6, 2008

By	Dina - See all my reviews

This is an interesting and useful book especially if a researcher is interested in the impact of corporate philanthropic giving as a marketing tool - handing over a corporate check in the public eye is what comes to my mind.
The authors describe do's and dont's of such strategies.

However, the marketing focus is a downside for readers interested in CSR from a more general stance.
I have recently read many books on CSR for a research project, and will continue reviewing them step by step, so checking my other reviews might be useful if you are interested in the topic of CSR or corporate governance.