Product Description
This sourcebook has been designed for entrepreneurs interested in small business opportunities created by the environmental revolution. It aims to enable them to seize the opportunities that have sprung up through increased ecological awareness - business opportunities in recycling, safe foods and food packaging, Green products (personal and baby care products), Green travel services, environmental publishing and more. Practical information on market size, growth potential, capital requirements, overhead and special equipment, insurance, government regulations, competition, marketing and public relations is provided and several case studies of successful projects are included.
From the Publisher
An ecopreneur can be anyone who wants to be successful at earning a living by solving environmental problems. Focuses on small scale start-ups and provides information on basic entrepreneuring, including how to get the necessary training, developing viable ecobusiness ideas, funding an ecobusiness, marketing, and managing growth. Also covered are specific ecobusiness opportunities in the fields of recycling and waste reduction techniques and providing products and services for the environmentally aware lifestyle.
