The Complete Direct Marketing Sourcebook: A Step-by-Step Guide to Organizing and Managing a Successful Direct Marketing Program (Paperback)

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Formats		Amazon Price	New from	Used from
Hardcover Available from these sellers. Published May 31, 1992	Hardcover, May 31, 1992	--	$29.93	$8.07
Paperback Available from these sellers. Published April 8, 1992	Paperback, April 8, 1992	--	$3.99	$0.03

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From the Publisher

Offers over 70 template charts, forms and sample letters for immediate use for the direct mail campaign. In-depth coverage includes locating prime products; calculating costs and break-even points; obtaining the best printing and advertising values; how to design effective promotions; finding and testing lists; handling shipping delays and refunds and much more.

Product Details

Paperback: 288 pages
Publisher: John Wiley & Sons; 2 edition (April 9, 1992)
Language: English
ISBN-10: 0471553875
ISBN-13: 978-0471553878
Product Dimensions: 9.9 x 6.9 x 0.8 inches
Shipping Weight: 1.2 pounds
Average Customer Review: No customer reviews yet. Be the first.
Amazon.com Sales Rank: #2,214,662 in Books (See Bestsellers in Books)

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