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Managing Innovation and Entrepreneurship in Technology-Based Firms (Hardcover)

~ (Author) "In the Preface, it was implied that general managers of high-technology businesses have a responsibility to nurture a continuous succession of new products, based upon..." (more)
Key Phrases: technological innovation base, defensive innovator, alternative technological strategies, New York, United States, Research Technology Management (more...)
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Product Description

Describes principles and methodologies necessary to build efficient and highly productive work systems in high tech organizations that must develop and deploy new products in a timely fashion with competitive advantage. Presents techniques applicable to small high tech consumer products or large complex systems requiring cost control, waste minimization and rapid product development. Stresses methodologies to be used for strategic advantage. Suggests diverse strategic plans and their pros and cons, depending on the product and markets.


From the Publisher

Describes principles and methodologies necessary to build efficient and highly productive work systems in high tech organizations that must develop and deploy new products in a timely fashion with competitive advantage. Presents techniques applicable to small high tech consumer products or large complex systems requiring cost control, waste minimization and rapid product development. Stresses methodologies to be used for strategic advantage. Suggests diverse strategic plans and their pros and cons, depending on the product and markets.

Product Details

  • Hardcover: 416 pages
  • Publisher: Wiley-Interscience; 1 edition (September 2, 1994)
  • Language: English
  • ISBN-10: 0471572195
  • ISBN-13: 978-0471572190
  • Product Dimensions: 9.6 x 6.5 x 1 inches
  • Shipping Weight: 1.7 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon.com Sales Rank: #1,328,362 in Books (See Bestsellers in Books)

More About the Author

Michael J. C. Martin
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Inside This Book (learn more)
First Sentence:
In the Preface, it was implied that general managers of high-technology businesses have a responsibility to nurture a continuous succession of new products, based upon a continued succession of technological innovations, and therefore need to be familiar with the innovation process. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
technological innovation base, defensive innovator, alternative technological strategies, personal transistor radio, offensive innovator, natural ecosphere, project selection techniques, generational innovations, technological entrepreneurs, elimination learning, technological guidepost, incubator organizations, venture team, relevance trees, scenario logics, technical entrepreneur, technological mutations, fast innovation, technological innovation process, primary innovators, successful technological innovation, new venture creation, new product development times, innovation chain, mainstream operations
Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, United States, Research Technology Management, Harvard Business Review, Research Management, Engineering Management, World War, Texas Instruments, California Management Review, Silicon Valley, United Kingdom, Akio Morita, Harvard University Press, Oxford University Press, American Elsevier, Penguin Books, Research Policy, Sloan Management Review, Business Week, Department of Industry, Free Press, Management Science, Eastman Kodak, Manchester Business School, Proceedings of the Royal Society
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5.0 out of 5 stars Libro fundamental para la gestión de la innovación...., January 30, 2006
Aunque el libro es del '94, y para el ritmo de cambios que se produce en las empresas de alta-tecnología (tanto en los modos de gestión como en el uso de las tecnologías), este libro es un clásico.

Para mí es un clásico, no solamente porque es de los pocos que tratan el tema de la gestión de la innovación, ciertamente escurridizo, sino porque aborda el tema de una manera muy científica y detallada. Quizás, sea justamente esta también una carencia, la multitud de datos asociados a las opiniones de diferentes autores (cada capítulo tiene una larga lista de referencias) llega a desbordar y hacer perder la idea fundamental que se transmite.

Viendo otros títulos del mismo tema (Making Innovation Work) que tratan el tema de una manera más organizada, se puede comprobar que los enfoques que ahora se proponen como novedosos, están perfectamente apuntados, incluso detallados (y con más figuras que lo explican incluso mejor) que los actuales.

En cualquier caso, extraña que sobre un tema tan esencial para el futuro de occidente que fundamentalmente sobrevivirá con una correcta gestión de la innovación y el capital intelectual, haya tan poca literatura (y buena) que cubra este tema. Por suerte, la aproximación que ofrece este libro es de las mejores que existen.

"Making Innovation Work" ofrece una visión bastante más en la línea del "How-to". Con una redacción más asequible una mejor estructura en la exposición.

Carlos Ortega.
2006-01-30
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