Money in Your Mailbox: How to Start and Operate a Successful Mail-Order Business (Small Business Series) (Paperback)

by L. Perry Wilbur (Author) "You in the mail-order business?..." (more)
Key Phrases: choosing your product, small classified ads, writing sales letters, New York, Marketing Your Product, Practical Considerations (more...)

Editorial Reviews

Product Description
A treasure trove of guidance, ideas, resources and information that will lead to new horizons of money-making profits and success. Coverage includes ways to beat the competition, product-service suggestions, the latest direct mail ideas along with specific ways to upgrade direct mail profits, advice on mailing lists, opportunities in Europe with the EEC, successful techniques to emulate, helpful hints on writing ad copy, ways to save money in advertising and how to choose the right product to sell by mail.

From the Publisher
A treasure trove of guidance, ideas, resources and information that will lead to new horizons of money-making profits and success. Coverage includes ways to beat the competition, product-service suggestions, the latest direct mail ideas along with specific ways to upgrade direct mail profits, advice on mailing lists, opportunities in Europe with the EEC, successful techniques to emulate, helpful hints on writing ad copy, ways to save money in advertising and how to choose the right product to sell by mail.

Product Details

• Paperback: 256 pages
• Publisher: Wiley; 2 edition (September 1, 1992)
• Language: English
• ISBN-10: 0471573302
• ISBN-13: 978-0471573302
• Product Dimensions: 9 x 6 x 0.6 inches
• Shipping Weight: 12.3 ounces (View shipping rates and policies)
• Average Customer Review: 3.5 out of 5 stars See all reviews (6 customer reviews)
• Amazon.com Sales Rank: #738,864 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

40 of 40 people found the following review helpful:

5.0 out of 5 stars AN EXCELLENT INTRODUCTION TO MAIL ORDER!!, February 7, 1998

By	DAVID A. KIRKWOOD ([e-mail]) (FORT MYERS, FL) - See all my reviews

If you are interested in mail order this book will get you off to a good start. Wilbur is honest and straightforward and illustrates his points with REAL anecdotes.The only drawback is the complete lack of any information concerning the internet and world wide web.

17 of 17 people found the following review helpful:

4.0 out of 5 stars Informative, May 27, 2003

By	"intentaccess" (Boca Raton, Florida USA) - See all my reviews

This book was a pretty good book. It gives lots of examples as what to do, and what I learned from, what not to do. Very informative and the information can be used to look back on. Lots of examples to writing classified ads as well as sales letter that will get you the responses you are aiming for.

21 of 22 people found the following review helpful:

4.0 out of 5 stars Very Informative, March 24, 2002

By	Queen (Omaha, NE) - See all my reviews

This book is a good book to start off with. Im starting my own home based business and I felt like I was about ready to start after reading this. He gives you good examples of classfied ads that he has used and shows you how to write sales letters that will pull responses. He tells you what you should and shouldnt do. I will probably always refer to this book. You should also try Melvin Powers mail order books but dont try 101 Great Mail Order Businesses by Tyler Hicks.