The New Competitor Intelligence: The Complete Resource for Finding, Analyzing, and Using Information about Your Competitors (Paperback)

~ (Author) "Are there corporate spies?..." (more)
Key Phrases: intelligence antennas, internal est, intelligence audit, United States, Filings Secretary of State, New York (more...)

Editorial Reviews

Review

"Forget the Internet. Fuld has created an intelligence gold mine that will help you get all the business information you will ever need."- Al Ries Chairman, Trout & Ries Coauthor of Marketing Warfare and Positioning: The Battle for Your Mind "A powerful and practical guide that will show any decision maker how to stay competitive in today's business world."- Herb Baum President and Chief Executive Officer Quaker State Motor Oil "The New Competitor Intelligence unlocks the vaults of all the 'open' secrets of your competitors."- Domenico A. Fanelli, Managing Director AMA International Management Centre, Europe "This book gives you practical, effective benchmarking tools all within your reach and your budget."- Philip B. Crosby Author of Quality Is Free and Completeness: Quality for the 21st Century --This text refers to an out of print or unavailable edition of this title.

Product Description

How to find and use the up-to-the-minute intelligence you need to win your fight for market share and glory!

How do I analyze a private company's true costs? When does the competition plan to roll out its new product and in what quantity? What are our customers' long-term strategies? What new technologies or products does the competition have on its drawing boards?

The New Competitor Intelligence shows where you can get the answers to these and most other questions you have about what the competition is up to. Learn, through easy-to-use techniques, how to analyze competitor information from the many print, database, and CD-ROM sources described in this book.

"Forget the Internet. Fuld has created an intelligence gold mine that will help you get all the business information you will ever need."— Al Ries Chairman, Trout & Ries Coauthor of Marketing Warfare and Positioning: The Battle for Your Mind

"A powerful and practical guide that will show any decision maker how to stay competitive in today's business world."— Herb Baum President and Chief Executive Officer Quaker State Motor Oil

"The New Competitor Intelligence unlocks the vaults of all the 'open' secrets of your competitors."— Domenico A. Fanelli, Managing Director AMA International Management Centre, Europe

"This book gives you practical, effective benchmarking tools all within your reach and your budget."— Philip B. Crosby Author of Quality Is Free and Completeness: Quality for the 21st Century

See all Editorial Reviews

Product Details

• Paperback: 512 pages
• Publisher: Wiley; 2nd edition (November 22, 1994)
• Language: English
• ISBN-10: 0471585092
• ISBN-13: 978-0471585091
• Product Dimensions: 10 x 7 x 1.3 inches
• Shipping Weight: 1.9 pounds
• Average Customer Review: 3.0 out of 5 stars  See all reviews (6 customer reviews)
• Amazon.com Sales Rank: #672,294 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

11 of 11 people found the following review helpful:

4.0 out of 5 stars Best Primer for the Traditional Best Practices, April 8, 2000

By	Robert D. Steele (Oakton, VA United States) - See all my reviews (TOP 50 REVIEWER)

This is a serious general text on competitive intelligence, and Leonard is a master. Having said that, I would note that what Leonard does best is work very hard-the practice of business intelligence still lacks a good set of information technology tools for discovering, discriminating, distilling, and delivering packaged business intelligence, and most firms do not have the tools for managing a broadly distributed network of niche experts who are hired on a day to day basis. Fuld & Company Inc., and to a lesser extent the other companies listed in the Open Source Marketplace, are the first wave in what I believe will be a major line of business to business revenue in the 21st Century.

8 of 9 people found the following review helpful:

3.0 out of 5 stars Good Body of Work, March 12, 2002

By	Mark Nelson (Santa Clara, CA) - See all my reviews

This review is from: The New Competitor Intelligence: The Complete Resource for Finding, Analyzing, and Using Information about Your Competitors (Hardcover)

Mr. Fuld has contributed much to the field of CI. This body of work is well done, but lacks some of the more innovative ways of collecting and analyzing intel -- especially from the CxO/Board level. I trust Mr. Fuld is working on a follow-up work and I personally am looking forward to it.

8 of 9 people found the following review helpful:

3.0 out of 5 stars Practical guide, November 3, 1998

By	"industrialmarketing" (Lansdale, PA USA) - See all my reviews

An excellent basic primer on industrial competitor intelligence. In the first few chapters, this book explains how you can set up and manage a competitive intelligence program without investing huge of money or time.