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Basic Marketing Management (Paperback)

~ (Author), Leonard J. Parsons (Author)

5.0 out of 5 stars See all reviews (1 customer review)

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Formats		Amazon Price	New from	Used from
Hardcover $89.95 Temporarily out of stock. Your account will only be charged when we ship the item. Published July 31, 1994	Hardcover	$89.95	$89.95	--
Paperback $91.25 In Stock. Published February 8, 2000	Paperback	$91.25	$65.88	$4.68
Paperback Available from these sellers. Published January 27, 1995	Paperback, January 27, 1995	--	$10.00	$1.46
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Basic Marketing Management 5.0 out of 5 stars (1)
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Editorial Reviews

Product Description

Designed to meet the needs of courses in marketing management or strategic marketing where either case material is not used or a separate casebook is selected, this text includes material on competitive analysis, direct marketing, sales promotion, international marketing and marketing research.

From the Publisher

Focuses on all aspects of planning, coordinating and executing marketing strategy. Includes the main concepts and terms associated with marketing management. Contains new chapters on competitive analysis, sales promotion, direct marketing and an increased emphasis on international trade and foreign marketing strategies.

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Product Details

Paperback: 480 pages
Publisher: John Wiley & Sons Inc; 1 edition (January 27, 1995)
Language: English
ISBN-10: 047158603X
ISBN-13: 978-0471586036
Product Dimensions: 9.5 x 7.8 x 0.8 inches
Shipping Weight: 1.6 pounds

Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)

Amazon.com Sales Rank: #1,322,959 in Books (See Bestsellers in Books)

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5.0 out of 5 stars Great Product and Delivery, May 3, 2009

By	J. Harris (Dallas TX) - See all my reviews (REAL NAME)

The text book was in very good condition and was delivered within the time that it was advertised. I will purchase from this supplier again and again.

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