Market-Driven Management: Using The New Marketing Concept to Create a Customer-Oriented Company (Hardcover)

by Frederick E., Jr. Wester (Author)

Editorial Reviews

Product Description
Combines important new academic thinking and research with evidence of `best practice' in the field of management by foremost business persons and consultants. Provides an invaluable strategic perspective of what is working in corporate marketing cultures and what isn't. Contains authentic examples from Webster's research at leading American and Japanese companies, focusing on the interrelationship of corporate culture, customer orientation and business performance.

Product Details

• Hardcover: 336 pages
• Publisher: John Wiley & Sons; 1 edition (April 13, 1994)
• Language: English
• ISBN-10: 0471595764
• ISBN-13: 978-0471595762
• Product Dimensions: 10.1 x 7.2 x 1.4 inches
• Shipping Weight: 1.6 pounds
• Average Customer Review: 2.0 out of 5 stars See all reviews (1 customer review)
• Amazon.com Sales Rank: #295,063 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

2.0 out of 5 stars The history of Marketing and recent developments., July 1, 2004

By	Kevin M Quigg (Carol Stream, Illinois United States) - See all my reviews (TOP 1000 REVIEWER)

Webster gives a lot of detail of the history of Marketing in this book. It includes all the recent develpments in Marketing and how it has affected the customer. For those interested in how Marketing focuses on the customer, this is a great way to understand the marketing of a particular product. That said, this fact packed book is about as dry as can be. If you read this book, you will see how the reader has to slog through this material. Lots of facts and theory, but little in the way of interesting the general public.
One market for this book is to university students in Marketing. This book is a great summary of where Marketing will go in the future, and this could help the student. Few people would find this book interesting, other than sales people and Marketing.