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Guerrilla Marketing for Consultants: Breakthrough Tactics for Winning Profitable Clients (Paperback)

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Key Phrases: guerrilla clients, guerrilla way, pro bono projects, Road Map, Talking Heads, After the Sale (more...)

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Editorial Reviews

Product Description

Trusted advice on successful consulting from the authors of the bestselling Guerrilla Marketing series
Consulting is entering the era of the guerrilla client-buyers with a glut of information at their fingertips and doubts about the value consultants add. Guerrilla Marketing for Consultants is the first book to reveal how guerrilla marketing can transform today's challenges into golden opportunities for winning profitable work from the new breed of consulting clients. Packed with information, this step-by-step guide details the 12 marketing secrets every consultant should know, the anatomy of a marketing plan, Web sites, sources of free publicity, direct-mail marketing, winning proposals, and more.
Jay Conrad Levinson (San Rafael, CA) is the Chairman of the Board of Guerrilla Marketing International and the author or coauthor of more than 30 books, including the bestselling Guerrilla Marketing series. Michael W. McLaughlin (Mill Valley, CA) has been a partner with Deloitte Consulting since 1994.

From the Back Cover

Proven guerrilla marketing tactics specifically designed for consultants

Jay Conrad Levinson’s Guerrilla Marketing revolutionized the way marketers do business by defying the conventional wisdom that effective marketing means spending big bucks. He devised highly successful marketing strategies that rely on creativity, imagination, and energy--instead of money--to get the job done. Now, Guerrilla Marketing for Consultants applies the power of guerrilla marketing to the hypercompetitive business of consulting.

"Wow! If you’re the sort of person who tells someone how to build a watch when they ask you what time it is, this is the book for you. No baloney, essential, useful hands-on advice for anyone who’s serious about being a consultant."
--Seth Godin, author of Free Prize Inside

"Great consultants don’t just talk about marketing, they do it--every day. That’s why they win. Follow the marketing advice in this book, and you’ll outsell, outperform, and outlast your competitors."
--Jeffrey Fox, marketing consultant and author of How to Become a Marketing Superstar

"Mike McLaughlin and Jay Levinson are two of the smartest, street-savvy marketers around. Guerrilla Marketing for Consultants distills their collective wisdom into a practical field guide, chock-full of practical tips and tactics."
--Harry Mills, author of The Rainmaker’s Toolkit and Artful Persuasion

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Product Details

Paperback: 304 pages
Publisher: Wiley; 1 edition (October 8, 2004)
Language: English
ISBN-10: 047161873X
ISBN-13: 978-0471618737
Product Dimensions: 8.9 x 6 x 0.8 inches
Shipping Weight: 12 ounces (View shipping rates and policies)

Average Customer Review: 4.8 out of 5 stars See all reviews (16 customer reviews)

Amazon.com Sales Rank: #43,701 in Books (See Bestsellers in Books)
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#16 in Books > Business & Investing > Industries & Professions > Consulting

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More About the Authors

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Michael W. McLaughlin

Jay Conrad Levinson

Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!

Inside This Book (learn more)

First Sentence:
For decades, consulting seemed like a dream job. Read the first page

Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
guerrilla clients, guerrilla way, pro bono projects, guerrilla marketing, market visibility, marketing weapons, profitable clients, targeted clients, most consultants

Key Phrases - Capitalized Phrases (CAPs): (learn more)
Road Map, Talking Heads, After the Sale, All Projects Are Not Created Equal, Five Steps, The Price Is Right, Winning Speech, Boost Your Web Presence, New York, Thirteen Guerrilla Marketing Secrets, Yellow Pages, Survey Said, National Speakers Association, Put Your Plan, Write This Way, The Power of Giving Back, Management Consulting News, Random House

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Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!

Citations (learn more)

This book cites 10 books:

Marketing Imagination, New, Expanded Edition by Theodore M. Levitt on page 36, and page 245
Guerilla Marketing for the Nineties: Revised Edition by Jay Conrad Levinson in Front Matter, and page 96
Intellectual Capital: The New Wealth of Organizations by Thomas A. Stewart on page 28
Lectures And Biographical Sketches by Ralph Waldo Emerson on page 248
Thank You (Small Wonders Series) by Adventure Publications in Front Matter

See all 10 books this book cites

Books on Related Topics (learn more)

Guerrilla Marketing by Jay Conrad Levinson

Discusses:

Getting Started in Consulting, Second Edition by Alan Weiss

Discusses:

Guerrilla Marketing for Job Hunters by Jay Conrad Levinson

Discusses:

The Guerrilla Marketing Handbook by Seth Godin

Discusses:

What Do Customers Ultimately Buy After Viewing This Item?

	75% buy the item featured on this page: Guerrilla Marketing for Consultants: Breakthrough Tactics for Winning Profitable Clients 4.8 out of 5 stars (16) $13.57
	8% buy Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness 4.3 out of 5 stars (46) $9.72
	7% buy Winning the Professional Services Sale: Unconventional Strategies to Reach More Clients, Land Profitable Work, and Maintain Your Sanity 4.9 out of 5 stars (17) $16.47
	6% buy Getting Started in Consulting 4.8 out of 5 stars (56) $13.57

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Customer Reviews

16 Reviews

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4.8 out of 5 stars (16 customer reviews)

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Most Helpful Customer Reviews

36 of 37 people found the following review helpful:

4.0 out of 5 stars A Good Read!, May 13, 2005

By	Rolf Dobelli "getAbstract.com" (Switzerland) - See all my reviews (TOP 50 REVIEWER) (REAL NAME)

Consulting is considered one of the most profitable professions, and is one of the last to remain unregulated. As a result, it attracts a variety of firms and people who often exaggerate their capabilities in an effort to gain attention and attract business. Authors Jay Conrad Levinson and Michael W. McLaughlin succumb to the same problem as consultants who promise their clients too much. The "breakthrough tactics" they advertise on the book's front cover never quite materialize and the promise deflates the sound advice they do provide. The first two-thirds of the book addresses "guerrilla marketing," a term used to sell other books, but not particularly apt for the familiar tactics here. However, the authors provide a good rundown on some solid, well-accepted components of marketing, such as public relations, advertising, surveys, books, speeches, Web sites and 'pro bono' work. They teach good management, which can transform and re-energize these tactics. Things pick up a little in the final third of the book as the authors discuss sales techniques, including pricing, dealing with competition and preparing a proposal. We suggest this useful (if not warrior-like) book to beginning marketers and consultants, and to the owners of small consulting firms.

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19 of 20 people found the following review helpful:

5.0 out of 5 stars Modern Day Lunchpail, February 20, 2005

By	Brian Fugere (Walnut Creek, CA) - See all my reviews (REAL NAME)

If you buy this book expecting to learn about some startling new idea or theory, you are going to be disappointed. But what you will get are literally hundreds of practical, useable tips for professional services marketing. As a consultant, what I like about this book is that it gives me, all in one place, a reference manual that covers the whole spectrum of marketing and selling. This is one of those books that I expect will end up all dog-eared, filled with hand-scrawled reminders, and stuffed with post-it notes and page markers. I especially liked the chapter on pricing services -- that chapter should be read by every professional before they submit any proposal for work. It's the kind of practical advice that can save you a boatload of money.

My only gripe is that the title is really not accurate. This isn't just "guerilla" marketing -- it's really covers a much broader set of marketing and selling topics.

Well worth the investment.

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14 of 14 people found the following review helpful:

5.0 out of 5 stars McLaughlin Has it Right--This is THE Handbook, December 2, 2004

By	Johnny D (New York, NY) - See all my reviews

When I got into the business of consulting, everyone I knew thought that business would just roll in, but that is just so not true! It's the de-facto bible for anyone in consulting who needs to market themselves. Easy to use, quick to read, lots of things you can apply immediately.

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Most Recent Customer Reviews

4.0 out of 5 stars Good over all guide to marketing & building a consulting firm
While this book is a number of years old, it still has many of the basic principles that continue to apply today. Read more

Published 2 months ago by T. Dulaney

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As recently hired employee to a consulting firm, I realized that their was a lot the firm was not doing when it came to marketing. Read more

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5.0 out of 5 stars Road-tested, practical advice you can use immediately
I have spent 28 years as a consultant, 15 of these at a large firm (The MAC Group/Gemini Consulting, where I was a Senior Vice President) and the rest running my own boutique... Read more

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4.0 out of 5 stars Great Information
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5.0 out of 5 stars GREAT GUIDELINES FOR GUERRILLA MARKETING!
Guidelines for consultants and professional service providers. The book offers marketing strategy and tactics for getting clients as well as for selling your services and creating... Read more

Published on March 31, 2005 by Gerry Stern

5.0 out of 5 stars Great Guerrilla Book!
This is a great book for professionals of all kinds. I highly recommend it. Goes well with Guerrilla Marketing in 30 Days.

Published on March 3, 2005 by Guerrilla Marketing Junkie

5.0 out of 5 stars A MUST book for any consultant's library
If you provide any type of consulting service then you need this book. There are lots of books that give you lots of ideas, but every once in a while a book comes along that will... Read more

Published on January 10, 2005 by Doc Pratt

5.0 out of 5 stars More Pertinent Than I Expected It To Be
When I read the back cover comment from Seth Godin, I was intrigued because I am a person who will tell someone how to build a watch when they ask me what time it is. Read more

Published on November 29, 2004 by MJMcG

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