Event Planning : The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events (Hardcover)

by Judy Allen (Author) "Designing and producing an event-whether it be a meeting, corporate event, fund-raising gala, conference, convention, incentive or other special event-has been compared to directing a..." (more)
Key Phrases: holding your event, sample cost sheet, all key staff members, Weeks Prior, Guest Arrival, The First Steps (more...)

Editorial Reviews

Review
"Now Read This! Judy Allen's book offers advice on choosing the best venue; preparing and managing budgets; decor...and more. -- Special Events Magazine (July 2000)

“…we highly recommend this well-organised, very practical book to all event planners…” (getAbstract.com, 8^th November 2005)

A MUST have valuable reference book. The attention to details that Ms. Allen brings to the readers attention is amazing. -- International Guild of Professional Butlers Newsletter, April 2003

A blueprint for executing events for 50 or 2,000, with budgets of a few thousand dollars to hundreds of thousands. -- SUCCESS Magazine ( March 2001)SUCCESS Magazine ( March 2001)

A guide to well planned events. Event Planning by Judy Allen is a must for any PR Maven. -- Marketing Magazine (November 2001)

Allen is a good teacher. Wise planners will add Event Planning to their personal reference library as useful working guide. -- Meeting Professional Magazine (April 2001)
Meeting Professionals International

Event Planning gives readers a blueprint for planning and executing special events with flair. Consider the book as preventative maintenance. -- SALES PROMOTION Magazine for Canadian Marketing Executives
(June 2000)

Finally a text book that is fun to read and interesting is not an oxymoron! A must read and reference. -- Ryerson University, Event Management Certificate Program, Duff Shaw CMP CITE

Leave it to a veteran event planner to write a soup-to-nuts book on how to do it right. -- Corporate Meetings & Incentives Magazine, November 2000

Review
"Event Planning will provide both beginning and seasoned event planners the tools to be successful in a competitive marketplace. As you read through Even Planning, you realize how much detail and value you must provide to have a successful event. Event Planning is a realistic conceptual framework for planning successful events."
— John Bailey, National Account Executives, Marriott International, Inc.

"This book is long overdue and will make a great contribution to the event planning industry."
— Keith Stein, Vice President Corporate Affairs, Magna International Inc.

Praise for Event Planning
"Allen is a good teacher. Wise planners will add Event Planning to their personal reference library as a useful working guide."
—Meeting Professional Magazine

"A blueprint for executing events for 50 or 2,000 with budgets of a few thousand dollars to hundreds of thousands."
—Success Magazine

"Event Planning will save beginning event planners from plenty of heartbreak and headaches."
— Lisa Hurley, Special Events Magazine

"Event Planning gives readers a blueprint for planning and executing special events for flair. Consider the book as preventative maintenance."
—Sales Promotion Magazine

"A guide to well planned events. Event Planning is a must for any Pr maven.t"
—Marketing Magazine

"This book will be a help to all event planners, from rank beginners to seasoned professionals. It provides excellent guidelines as well as helpful details."
— Katherine Kossuth, Director of Operations and Special Events, Canadian Film Center

PRAISE FOR The Business of Event Planning, ALSO BY JUDY ALLEN

"The  Business of Event Planning is a must-read for those in the event planning business. Strategic in thought and design and user-friendly in presentation, it literally tells youu the paths to follow and the pitfalls to avoid. Well told, with examples to follow and stories to relate to, it's the 'how-to' that's a 'must-do' for the meetings, incentive, and event planning industry."
—Peggy Whitman, President, Solciety of Incentive & Travel Executives; and Western Regional Sales Director, Marriott Incentive Awards

"Written for anyone who has to prepare dynamite meetings and special events, The Business of Event Planning is your bible and a must-have desktop reference. Thenks, Judy Allen! You saved the day!"
—Susan Fenner Ph.D., Manger, Education and Professional Development, International Association of Admistrative Professionals (IAAP)

"Guidance for new planners, reminders for experienced ones, and useful tips for everyone. This book has it all! It's the key that unlocks the mystery behind event planning, and should be mandatory reading for planners everywhere."
—Leslie McNabb, Senior Manager Event Planning, Scotia Capital

See all Editorial Reviews

Product Details

• Hardcover: 320 pages
• Publisher: Wiley; 1 edition (April 11, 2000)
• Language: English
• ISBN-10: 0471644129
• ISBN-13: 978-0471644125
• Product Dimensions: 9.1 x 5.7 x 0.5 inches
• Shipping Weight: 1.2 pounds
• Average Customer Review: 4.4 out of 5 stars See all reviews (17 customer reviews)
• Amazon.com Sales Rank: #86,352 in Books (See Bestsellers in Books)

  Popular in these categories: (What's this?)

  #17 in	Books > Business & Investing > Business Life > Etiquette
  #24 in	Books > Business & Investing > Industries & Professions > Service
  #46 in	Books > Business & Investing > Marketing & Sales > Public Relations

Customer Reviews

Most Helpful Customer Reviews

79 of 79 people found the following review helpful:

5.0 out of 5 stars All inclusive Event Planning, April 5, 2002

By	"carao" (Defiance, Ohio USA) - See all my reviews

Having planned many events in the past six years, I already had a great "base" of experience. I was looking for a great guide to cover all the bases. This is it! Each chapter details all aspects of event planning and prompts you to think about how you can apply the suggestions to your own events. I was inspired to think outside the box to make events more unique and memorable. Additionally, budgeting and proposal crafting were discussed to aid the event planner in making a succinct and accurate budget/proposal for a client. This book is a "must-have" for any serious event planner.

41 of 41 people found the following review helpful:

3.0 out of 5 stars Movie Stars and Presidents, August 10, 2001

By	C. Walker "cwalkertx" (Houston, TX USA) - See all my reviews (REAL NAME)

I thought this book was much to focused on "major" events. After the first couple of chapters I really felt that the book was focused on setting up elaborate events for VIP's. If you have a very high budget and need to entertain celebrities, then this book will be helpful.

36 of 36 people found the following review helpful:

5.0 out of 5 stars Packed with Knowledge!, October 14, 2005

By	Rolf Dobelli "getAbstract.com" (Switzerland) - See all my reviews (TOP 50 REVIEWER)    (REAL NAME)

Details, details, details. That's really what successful event planning is all about, and that's the key to this very successful event-planning manual. Author Judy Allen notes, lists, copes with and gives an example of virtually every detail in planning anything from a sedate corporate event in a major city to a huge celebration on a remote island. She provides examples galore plus tips, questions and answers, sample cost sheets and schedules. How much floor space does a person need to be comfortable in a tent? Answer: 20 square feet. How many bathrooms should be available for a party? Answer: One per 75 guests. And don't forget to ask about the stemware, adequate parking and even the photographer's back-up camera battery. This author seems to have thought every contingency, as the book's ambitious title promises. Her one glaring omission is that she does not include the party planner's fee - our guess is that she'd be worth it. We highly recommend this well-organized, very practical book to all event planners. Don't send out press releases for your party without consulting Judy Allen.