The Online Millionaire: Strategies for Building a Web-Based Empire on eBay and Beyond (Hardcover)

by Amy Joyner (Author)
Key Phrases: online millionaire, other online marketplaces, auction management software, Harbor Sweets, Organic Bouquet, Overstock Auctions (more...)

Editorial Reviews

Product Description
This book will show you how to become the next huge online success story


"Your goal as an Internet entrepreneur should be to have a presence on everyWeb-based marketplace where your customers and potential customers shop. In The Online Millionaire, I'll introduce you to the most popular online channels and reveal the tricks of the trade for excelling in these marketplaces.

"You'll learn the ins and outs of selling on eBay, Amazon.com, Yahoo!, Overstock.com, and other auction marketplaces. You'll also read about how to use search engines and comparison-shopping sites to attract customers and drive sales. Plus, you'll find out how to go about building your own professional e-commerce store, along with proven ways to make money promoting other companies on your site.

"While it is still the 800-pound gorilla of e-commerce, as you'll realize by the timeyou reach the final pages of this book, online entrepreneurs now have many other options to reach buyers beyond eBay. I'll show you exactly how to launch your own multi-channel online marketing empire, regardless of the types of products you sell. You'll discover how each online channel works, what it costs to sell there, how to get started, and what products sell best.

"So, let's get started on this journey to creating a thriving online business that can put your company front and center on all of the world's top e-commerce sites."
--From the Introduction

From the Inside Flap
While eBay is by far the biggest, boldest, and most opportunity-laden e-commerce site the world has ever known, there are now many other ways for you to grow your online business. With just a few clicks, you can also be up and running on everything from Amazon.com and Yahoo! to your own proprietary site—if you know the right steps to follow. It's a savvy and increasingly popular strategy known as "multi-channel online marketing." In essence, by making your presence known through a variety of channels, customers can easily do business with you in a variety of ways. It's how the world's wealthiest and savviest entrepreneurs operate, and those who have mastered this art have made huge fortunes.

In The Online Millionaire, author and Internet business expert Amy Joyner shows you how to build your own multi-channel online marketing empire, regardless of what products or services you sell. This book introduces you to the most popular Web-based marketplaces and reveals the tricks of the trade for excelling in each one. You'll learn the ins and outs of thriving on eBay, Amazon.com, Yahoo!, Overstock.com, and many others. Plus, you'll discover how to use search engines and comparison-shopping sites to attract customers and drive sales—often at little or no cost. You'll also get the inside scoop on how to build your own professional e-commerce store, along with proven ways to make money promoting related companies and products on your site.

In each information-packed page, you'll uncover:

• The best ways to get your online business started and what it really takes to build a thriving Internet empire
• The secrets to looking like a multimillion-dollar business, even if you're running everything from your kitchen table
• Ways to increase your feedback rankings and product reviews, making buyers more inclined to do business with you
• The different options for pricing items—and which ones work best
• How to cross-promote your merchandise among various selling platforms
• Proven methods for creating a smooth-running system that allows orders to be filled quickly and efficiently

Written in a straightforward and accessible style, each chapter in The Online Millionaire opens with a detailed overview of a potential marketing channel, and contains specific instructions and tips for getting started. It then includes a discussion of the products that sell best, offers a candid look at the venue's pros and cons, outlines an action plan for deciding whether this outlet is right for you, and includes stories of some online entrepreneurs who are successfully marketing their products through the featured channel.

Some of the world's most revered Web-based entrepreneurs have made millions by mastering the art of multi-channel marketing. This one-of-a-kind guide will show you how to do the same by revealing the proven strategies that can help you create a profitable online empire.

See all Editorial Reviews

Product Details

• Hardcover: 256 pages
• Publisher: Wiley (January 2, 2007)
• Language: English
• ISBN-10: 0471786748
• ISBN-13: 978-0471786740
• Product Dimensions: 9.1 x 6 x 1.2 inches
• Shipping Weight: 1 pounds (View shipping rates and policies)
• Average Customer Review: 4.5 out of 5 stars See all reviews (2 customer reviews)
• Amazon.com Sales Rank: #671,965 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

6 of 6 people found the following review helpful:

4.0 out of 5 stars Millionaire Breaks It Down, August 11, 2007

By	Will Moore "Will Moore" (Austin, TX) - See all my reviews (REAL NAME)

"The Internet is no longer an uncharted business frontier"... the first words I read.

The Online Millionaire is a how-to that zeroes in on this idea.

Serving up lessons on everything from eBay to building your own website author Amy Joyner backs up theory with stories from the front lines. Lacing each chapter with stories retold by online millionaires, Joyner's 101 approach (with sub-chapter headings like The Lowdown and How It Works) may not appeal to the Internet enthusiast, or anyone under the age of 16, but will be a breath of fresh air to the web-challenged. Joyner keeps it simple and paints with broad strokes . . . so for me - a member of the latter group, Millionaire helped break down the intimidating and self-imposed barriers I have towards the Internet. I couldn't build a website before reading this book and I probably won't anytime soon, but the curtain has been pulled and the mystery revealed.

8 of 10 people found the following review helpful:

5.0 out of 5 stars A must-have reference, May 18, 2007

By	Wendy Shepherd "(WendyShepherd.com / StudioMa... (Emmitsburg, MD United States) - See all my reviews (REAL NAME)

Don't let the word "Millionaire" scare you away from getting your hands on this book. When you are armed with the right knowledge, tools, and willpower, the possibilities are endless.

It is written by Amy Joyner. She previously wrote the book "The eBay Millionaire" and other numerous books. She also runs her own successful eBay business and has quite a history as a business and technology reporter.

If you are familiar with selling items on eBay and/or selling items from your own website, you will really enjoy the opportunities described in each chapter of this book. You'll be shown ideas of how to expand exposure for your business.

Amy presents information in an easy to follow layout and includes an Action Plan in each chapter. Topics range from auctions and other online marketplaces to the tools that are available to help you streamline your business.

You will also read two to three success stories within each section. I thoroughly enjoyed reading these and I will definitely refer to them again for inspiration. You won't feel alone when you learn how some current thriving businesses started out of necessity and with hardly any available financing. Amy does a great job relating the stories, including mine, which is the last story in the book about success with Affiliate Programs.

Think of this as a must-have reference... a road map to kick your business into high gear.