Competing with Information: A Manager's Guide to Creating Business Value with Information Content (Hardcover)

~ Donald A. Marchand (Editor), Don Marchand (Author) "Information is the way people in business express, represent, communicate and share their knowledge with others to accomplish their activities and achieved shared business objectives..." (more)
Key Phrases: open company values, key social players, business value with information, Bank of England, Harley Davidson, General Electric (more...)

Editorial Reviews

Review

Competing with Information is a useful handbook for anyone utterly confused by, or just interested in getting to grips with, the whole area of information and knowledge management." (Sunday Business Post, 16th July 2000)

"...well argued..." (Long Range Planning, Vol. 34 2001)

Product Description

In the e-business economy, managers are faced with too much data and too little meaningful information about markets, customers, products, company operations and finances. Their greatest challenge is to identify, manage and use the right information to compete. Information management is too important to a company’s performance and growth to be delegated primarily to IT, information or financial specialists. This book is based on the idea that information management is the responsibility of every manager. Managers may not be IT specialists, but they must create the conditions for effective information use that creates real business value. Donald Marchand and his colleagues at IMD invite you to learn your information responsibilities, so your company can use information faster, better and smarter than the competition. By using the business framework of ‘strategic information alignment,’ this book shows how information can create business value through delighting customers, being more innovative, managing risks and being the low-cost leader in your markets and industries. Learn the why, what and how of better information use and management in your company. At last, here is a book about managing information written specifically for business managers. Developed from the executive teaching, consulting and real world research of a team of faculty who work with the world’s leading global companies every day, this book provides managers with the mindset and guidance to leverage the company’s capabilities to use and manage information to create business value.

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Product Details

• Hardcover: 352 pages
• Publisher: Wiley; 1 edition (June 7, 2000)
• Language: English
• ISBN-10: 0471899690
• ISBN-13: 978-0471899693
• Product Dimensions: 9 x 6 x 1 inches
• Shipping Weight: 1.4 pounds (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon.com Sales Rank: #254,605 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

3 of 3 people found the following review helpful:

5.0 out of 5 stars Wide look at IS/IT Management Issues, September 22, 2001

By	Linda Zarate "IT Ops Consultant" (Azusa, CA United States) - See all my reviews (TOP 500 REVIEWER)

This book is a collection of essays that cover the full spectrum if IS/IT management challenges and practices. The essays are grouped into three Part and further subdivided into topic sections within their respective parts. Although the main audience is IS/IT management, this book should also be read by business process owners who are the consumers of IS/IT services.

Part I is brief and sets the context by discussing the larger issues of competing with information and how to use information to create business value. This is the foundation of the rest of the book and is aimed at IS/IT managers and [in my opinion] business process owners. Part II (Putting Information to Work) begins with Section A's four chapters that tie information as processed and provided to the business to business goals and objectives. The value of these chapters is they educate the IS/IT manager in the business value of the services and products that they are providing and showing them the bigger picture of their roles in supporting business objectives. Section B (Creating New Reality) consists of two chapters that touch upon knowledge management issues to a degree, and certainly illustrate how information can be leveraged into actionable knowledge. Section C's two chapters address cost reduction, while Section D devotes two chapters to risk management and control.

The most interesting portion of this book is Part III, which is focused on how to use information as a competitive advantage. The five chapters in this Part starts with the basics of competing with information, and ends with a look at building e-commerce capabilities.

Overall, this book will provide IS/IT managers with a good foundation in business uses of information, which promotes a better understanding of IS/IT's role as a service provider and information manager. This is important because, from what I've observed at many clients, IS/IT is focusing more and more on tools and technology, or infrastructure building. The direct result of this focus is a growing chasm between what's important to the business and what IS/IT perceives its role to be. The essays in this book will go a long way towards educating IS/IT management and refocusing them on what is really important.