Data warehousing is about transforming the data which an organization possesses and turning it into information of strategic significance. Data Warehousing explores the most pressing issue in business today — the means to improve strategic decision making. Data Warehousing represents a map for a new way of looking at data and information. Data exists in abundance but it is often unusable to support decision making because it is unstructured, unintegrated, aged or polluted.
- explores the issue whether to build a full enterprise data warehouse, or whether to go for a scaled down "data mart"
- updated to include the latest developments, acronyms, and techniques
- compares and contrasts relational and multidimensional databases
- evaluates the use of data warehousing to support operational processing
- reports on innovative designs for optimal performance of relational databases for a "query intensive" world
- analyzes artificial intelligence data mining tools
- examines new case histories…and the reactions of the organizations involved
From the Publisher
Though companies have amassed an enormous amount of data, they haven't always been able to use it because it is unstructured, unintegrated, or polluted. This book shows how to transform this vast pool of data into information of strategic significance. Taking up where database marketing leaves off, it offers practical ideas for businesses to realize staggering response rates from mailings, focused marketing campaigns, and more.
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