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Managing Innovation: Integrating Technological, Market and Organizational Change
 
 
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Managing Innovation: Integrating Technological, Market and Organizational Change (Paperback)

by Joseph Tidd (Author), John Bessant (Author), Keith Pavitt (Author), Joe Tidd (Author), J. R. Bessant (Author)
3.3 out of 5 stars  (6 customer reviews)


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Editorial Reviews
Product Description
The first edition of Managing Innovation has become established as the leading textbook on innovation and technology management in the European market. The authors are leading international figures in their field and the new edition will include coverage of the latest, most up-to-date research on the management of innovation The aim is to provide a management text for postgraduate students of MBA and MSc courses which covers the management of technological, market and organisational innovation in a comprehensive but accessible manner. Each of the chapters draws on the latest research to develop frameworks for students to understand and apply the material, and includes brief case studies to illustrate key themes. --This text refers to an out of print or unavailable edition of this title.

Download Description
Managing Innovation provides readers with the knowledge to understand, and the skills to manage, innovation at the operational and strategic levels. Specifically, it integrates the management of market, organizational and technological change to improve the competitiveness of firms and effectiveness of other organizations. The management of innovation is inherently interdisciplinary and multifunctional and Tidd, Bessant & Pavitt provide an integrative approach to the subject. Two new perspectives are introduced through which to re-examine material presented in each chapter: sustaining versus disruptive innovation (a greater emphasis will be placed on disruptive innovation) and organizations versus networks (greater discussion of the network issues raised in each chapter). Provides more treatment of innovation in services. Greater internationalization of case examples will be provided e.g. more examples will be included from Asia and Latin America. Introduces discussion of the relationship between innovation and the environment.

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Product Details
  • Paperback: 390 pages
  • Publisher: John Wiley & Sons (June 1997)
  • Language: English
  • ISBN-10: 047197076X
  • ISBN-13: 978-0471970767
  • Product Dimensions: 9 x 6.2 x 1 inches
  • Shipping Weight: 1.2 pounds
  • Average Customer Review: 3.3 out of 5 stars  (6 customer reviews)
  • Amazon.com Sales Rank: #2,118,003 in Books (See Bestsellers in Books)
    (Publishers and authors: Improve Your Sales)
  • In-Print Editions: Kindle Edition (Kindle Book) |  Paperback (3) |  All Editions


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Front Cover | Table of Contents | Excerpt | Index | Back Cover