Review
"...This book was a joy to read and a joy to review. All pharmaceutical physicians should have a copy on their bookshelves, all pharmaceutical companies should have copies in their libraries". (
British Association of Pharmaceutical Physicians Newsletter)
"...a good introduction to the development of new products and their worldwide marketing." (Pharmaceutical Research, Vol. 20, No. 9, September 2003)
Product Description
Principles and Practice of Pharmaceutical Medicine begins with a detailed overview of its origins, and goes on to examine current career opportunities, education and training. Encompassing the entire spectrum of pharmaceutical medicine, it also discusses international drug development and registration, including animal toxicology and human volunteers, pharmacoeconomics and statistics, medical services, legal and ethical issues and business aspects. It is the most up-to-date guide to drug development and marketing, and the only book with an international outlook.
* The authors are all experts in their field and include an assessment of the current status of their specialities
* This book provides an insight into how things may develop in the future
* It is designed to be a guide for those who are actually practicing pharmaceutical medicine
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