Most Helpful Customer Reviews
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20 of 23 people found the following review helpful:
5.0 out of 5 stars
Who "designed" modern culture?, May 7, 1997
By A Customer
Design, according to Adrian Forty, encompasses not just how things look, but how they are made and marketed as well. In a very readable and well-illustrated book, Forty shows how design reflects and changes culture. His fascinating historical accounts show how modern consumer society developed. Victorian pocket knives, for instance, mirrored and reinforced that era's strict social structure. In another example, Forty reaches back to the 1750s to show how Wedgewood china introduced revolutionary changes in industrial manufacturing, design, and marketing that made the industrial revolution possible. Objects of Desire should appear on the reading lists of every design department and business school
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9 of 9 people found the following review helpful:
5.0 out of 5 stars
Great textbook for Design History, January 19, 2007
I rediscovered this book after college since I was probably too young to truly appreciate it the first time around. I use it now as the textbook for my Culture of Design seminar because it is one of the rare design history books that can ground design in its social context with real depth or clarity. (And boy, have I looked!)
While it can seem long winded to some, the ideas contained within are so novel and well explained that it can make someone allergic to 18th and 19th Century Design (like myself) truly appreciate the radical innovations of that period. For example, the Industrial Revolution was not just due to the steam engine's invention but more specifically to division of labor such as implemented in Wedgewood's factory in the mid 18th century.
The chapter on "Differentiation by Design" is a gem, showing how design reinforces class, age and gender roles. In the chapter on labor saving devices, women didn't really save any labor since cleanliness standards simply rose to meet product opportunities...
It's true that the book's layout, infographics and quality of the images do not do it justice... Hopefully the next reprint will address that.
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4 of 4 people found the following review helpful:
4.0 out of 5 stars
If I was glued to this book while being in a college Superbowl Party, it must have been pretty good, February 22, 2006
What is design? Is it what we make it to be, how we want it to be, or is it just designed and accepted by society? Adrian Forty writes the book in an unusual way by setting up each chapter as its own entity, yet the concepts in all the chapters somehow relate. The author enjoys jumping from topic to topic at high speed which makes the read interesting with the overwhelming examples there are in products- in one chapter it went from pocketknives to watches to childhood furniture to textiles to soap to architecture within a span of a couple pages. Ridiculous as it may be, it somehow kept my attention. Filled with pictures of antique and modern design, Forty proves that design has progressed though time according to the needs or perceived needs of society. It makes you see things more as designs than products, and inspires you to wonder why something was designed the way it was. This book was assigned to be read in one of my college classes, and I decided to keep it instead of selling it back after the semester ended.
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