Amazon.com Review
Even if you've never heard of George Petty, you're sure to recognize the airbrushed profile of the Petty Girl. She was the face (and legs) of the 1930s, the pinup World War II soldiers languished over, even part of the reason for
Esquire's early success. In this handsome portfolio of Petty's work, the Petty Girl shines in all her period glory, from
Esquire centerfolds to hosiery ads to calendars. Reid Stewart Austin's accompanying biographical text illuminates Petty's battles with
Esquire publisher David Smart, as well as his forays into Hollywood design and even merchandising. Petty's empire was a family business; his wife Jule helped think up ideas, and son George posed as the Petty Girl's date. Petty's main model, however, was his leggy daughter Marjorie, who contributes an introductory essay to this volume.
Review
Just as the cool, unapproachable Gibson Girl was the feminine ideal of young men at the turn of the century, the voluptuous Petty Girl ... became the ideal of their wide-eyed sons.... I'm going on the record to swear that George Brown Petty 4th consistently created better-designed women than God, and now I've got a big beautiful book to prove it. --
The New York Times Book Review, George Lois
See all Editorial Reviews