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Editorial Reviews
From Library Journal
In a competitive society, where cost control is a primary factor in the corporate environment, workers need more and more creative strategies to survive. Ayan, the founder and president of his own company and a frequent motivational speaker, points out that creativity is a learned, not an inborn, trait and that the majority of us have the potential to be creative, though we lose it as we enter elementary school. Further thwarting our creativity in adulthood is stress. Ayan embraces here both traditional techniques and new ways to fuel creativity, for example, using new technology (he adds his web site with links to related topics). This "how-to" book with miniworkshops and exercises to spark the imagination includes reading lists after each chapter. Ayan gives credit to some of his favorite works, including Mihaly Csikszentimihalyi's Creativity (LJ 6/15/96) and John Kao's Jamming (LJ 7/96). A valuable source; recommended for public libraries.?Bellinda Wise, Nassau Community Coll. Lib., Garden City, N.Y.
Copyright 1997 Reed Business Information, Inc.
Tom Peters, Author and Management Guru
"Most creativity books over-promise and under-deliver. There are, I've learned, exceptions. At the top of my list is Aha!"
See all Editorial Reviews
In a competitive society, where cost control is a primary factor in the corporate environment, workers need more and more creative strategies to survive. Ayan, the founder and president of his own company and a frequent motivational speaker, points out that creativity is a learned, not an inborn, trait and that the majority of us have the potential to be creative, though we lose it as we enter elementary school. Further thwarting our creativity in adulthood is stress. Ayan embraces here both traditional techniques and new ways to fuel creativity, for example, using new technology (he adds his web site with links to related topics). This "how-to" book with miniworkshops and exercises to spark the imagination includes reading lists after each chapter. Ayan gives credit to some of his favorite works, including Mihaly Csikszentimihalyi's Creativity (LJ 6/15/96) and John Kao's Jamming (LJ 7/96). A valuable source; recommended for public libraries.?Bellinda Wise, Nassau Community Coll. Lib., Garden City, N.Y.
Copyright 1997 Reed Business Information, Inc.
Tom Peters, Author and Management Guru
"Most creativity books over-promise and under-deliver. There are, I've learned, exceptions. At the top of my list is Aha!"
See all Editorial Reviews
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