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Reclaiming America: Nike, Clean Air, and the New National Activism
 
 
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Reclaiming America: Nike, Clean Air, and the New National Activism (Paperback)

by Randy Shaw (Author) "When Jeff Ballinger was in Indonesia to monitor wages and working conditions from 1988 to 1992, he played on a softball team with employees of..." (more)
Key Phrases: national environmental activism, global living wage, national environmental campaigns, Global Exchange, Sierra Club, San Francisco (more...)
5.0 out of 5 stars See all reviews (1 customer review)

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Editorial Reviews

From Library Journal
Political activist Shaw (The Activist's Handbook, Univ. of California, 1996) presents two case studies of political activism to underscore his main thesis: successful political reform requires a national focus. He gives detailed accounts of Nike's spin campaign in the 1990s to hide the company's use of Indonesian sweatshop laborers and of a similar attempt by Jessica McClintock, Inc.Aa company manufacturing women's high-fashion clothingAto hide its use of illegal sweatshop labor in Oakland, CA. The second half of Shaw's analysis traces the development of Ralph Nader's Public Interest Research Groups (PIRGs) and demonstrates how their successes on the environmental front have been in direct proportion to their ability to command national attention. He also examines the minor successes and the rich potential of community-based nonprofit organizations (CBOs), the national media, and the Internet as resources to promote national activism. Though the book is clearly directed at the already converted and is at times sniping, Shaw makes a convincing case for activists to think and act nationally.AJack Forman, Mesa Coll. Lib., San Diego
Copyright 1999 Reed Business Information, Inc.

Review
"Shaw's nuts-and-bolts accounts of the fights to shut down sweatshops and strengthen environmental laws show how grassroots battles can become nationwide campaigns. His tips on enlisting nonprofits, the media, and the Internet should help activists take their local struggles to the next level."--"Sierra Magazine

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Product Details

  • Paperback: 320 pages
  • Publisher: University of California Press; 1 edition (June 7, 1999)
  • Language: English
  • ISBN-10: 0520217799
  • ISBN-13: 978-0520217799
  • Product Dimensions: 9.1 x 6.1 x 0.8 inches
  • Shipping Weight: 15.4 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
  • Amazon.com Sales Rank: #708,352 in Books (See Bestsellers in Books)

Inside This Book (learn more)
First Sentence:
When Jeff Ballinger was in Indonesia to monitor wages and working conditions from 1988 to 1992, he played on a softball team with employees of the Beaverton. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
national environmental activism, global living wage, national environmental campaigns, new budget priorities, national mobilizing, national activism, national grassroots campaigns, national budget priorities, clean air campaign, new clean air standards, overseas labor practices, progressive periodicals, mobilizing vehicle, federal budget priorities, mobilizing base, sweatshop goods, sweatshop campaigns, grassroots mobilizing, mobilizing capacity, clean air rules, ongoing coverage, redirection efforts, national environmental groups, labor abuses, forest activists
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Global Exchange, Sierra Club, San Francisco, Peace Action, Phil Knight, Clean Air Act, White House, Los Angeles, President Clinton, New York Times, Communication Works, Bastard Nation, Cold War, Central American, Michael Jordan, Jeff Ballinger, Capitol Hill, Medea Benjamin, Democratic Party, Nike's Vietnam, North Carolina, Andrew Young, Kathie Lee Gifford, Nike's Indonesian, Silicon Valley
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Reclaiming America: Nike, Clean Air, and the New National Activism
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Reclaiming America: Nike, Clean Air, and the New National Activism 5.0 out of 5 stars (1)
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The Activist's Handbook: A Primer Updated Edition with a New Preface 3.7 out of 5 stars (3)
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7 of 8 people found the following review helpful:
5.0 out of 5 stars Real-world examples of how concerned citizens *can* prevail, July 3, 1999
By A. Wallace (California, USA) - See all my reviews
(REAL NAME)   
The real-world examples of how concerned citizens *can* prevail in social change struggles make Randy Shaw's latest activism book an inspiring read. Not only that, each chapter is an exciting tale of activist suspense and pathos. There's even humor when we read how some corporate executives are so egomaniacal that they manage to make perfect jackasses out of themselves in an attempt to deflect attention from their corruption and hypocrisy. The emerging field of Internet activism is also covered. Another great activism book from Randy Shaw!
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