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Out of the literally hundreds of varieties of French cheeses, Camembert, along with Roquefort and Brie, holds title as one of the nation's most famous. Its small wooden cylindrical box, unique fragrance, and pale white crust make it instantly recognizable by gourmets worldwide. Over the centuries, a myth has grown about Camembert's invention and its rise to the status of national treasure. Historian Boisard takes a hard look at this myth and deconstructs it to show how French nationalism, Norman pride, and the beginnings of a worldwide, twentieth-century marketing industry united to take advantage of one American physician's obsession with a hitherto unremarkable French cheese. Boisard dramatically recounts this American's first late-night visit to a small Norman town that made the French appreciate just how much Camembert meant to the outside world. Boisard goes on to explain the compulsion to fabricate a romantic myth that included a simple French housewife, a priest running from Revolutionary armies, and Emperor Napoleon III. This is a persuasive study in patriotic fable and food lore.
Mark KnoblauchCopyright © American Library Association. All rights reserved
Review
"Historian Boisard takes a hard look at this myth and deconstructs it to show how French nationalism, Norman pride, and the beginnings of a worldwide, twentieth-century marketing industry united to take advantage of one American physician's obsession with a hitherto unremarkable French cheese."--
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