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Risk Communication: A Mental Models Approach
  
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Risk Communication: A Mental Models Approach (Hardcover)

by M. Granger Morgan (Author), Baruch Fischhoff (Author), Ann Bostrom (Author), Cynthia J. Atman (Author) "An effective communication must focus on the things that people need to know but do not already..." (more)
Key Phrases: mental models interviews, using nuclear energy sources, moderate abatement, Carnegie Mellon University, Risk Analysis, Citizen's Guide (more...)
5.0 out of 5 stars  (1 customer review)

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Better Together

Buy this book with The Perception of Risk (The Earthscan Risk in Society Series) by Paul Slovic today!

Risk Communication: A Mental Models Approach The Perception of Risk (The Earthscan Risk in Society Series)
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Editorial Reviews

Review
'The authors' idea of expert models of risk ... is a very useful one, both for practitioners and academics doing work in this area. In fact, the chapters outlining these models made a very important and unique contribution in the field of risk communication and for that reason alone the book should be on the reading list of everyone doing research in that area.' International Journal of Public Opinion Research

Product Description
This book explains how to develop more effective risk communications using the Carnegie Mellon mental-model approach. Such communications are designed to contain, in readily usable form, the information that people need to make informed decisions about risks to health, safety, and the environment. The approach draws together methods from the natural and social sciences, providing a framework for interdisciplinary collaboration. It is demostrated with varied examples including electromagnetic fields, climate change, radon, and sexually transmitted diseases.

See all Editorial Reviews

Product Details

  • Hardcover: 366 pages
  • Publisher: Cambridge University Press (July 30, 2001)
  • Language: English
  • ISBN-10: 0521802237
  • ISBN-13: 978-0521802239
  • Product Dimensions: 9.2 x 6 x 1.1 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: