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Risk Communication: A Mental Models Approach
  
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Risk Communication: A Mental Models Approach (Hardcover)

by M. Granger Morgan (Author), Baruch Fischhoff (Author), Ann Bostrom (Author), Cynthia J. Atman (Author) "An effective communication must focus on the things that people need to know but do not already..." (more)
Key Phrases: mental models interviews, using nuclear energy sources, moderate abatement, Carnegie Mellon University, Risk Analysis, Citizen's Guide (more...)
5.0 out of 5 stars See all reviews (1 customer review)

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Frequently Bought Together

Risk Communication: A Mental Models Approach + The Perception of Risk (The Earthscan Risk in Society Series) + The Social Amplification of Risk
Price For All Three: $169.52

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  • This item: Risk Communication: A Mental Models Approach by M. Granger Morgan

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  • The Social Amplification of Risk by Nick Pidgeon

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Editorial Reviews

Review
'The authors' idea of expert models of risk ... is a very useful one, both for practitioners and academics doing work in this area. In fact, the chapters outlining these models made a very important and unique contribution in the field of risk communication and for that reason alone the book should be on the reading list of everyone doing research in that area.' International Journal of Public Opinion Research

Product Description
This book explains how to develop more effective risk communications using the Carnegie Mellon mental-model approach. Such communications are designed to contain, in readily usable form, the information that people need to make informed decisions about risks to health, safety, and the environment. The approach draws together methods from the natural and social sciences, providing a framework for interdisciplinary collaboration. It is demostrated with varied examples including electromagnetic fields, climate change, radon, and sexually transmitted diseases.

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Product Details

  • Hardcover: 366 pages
  • Publisher: Cambridge University Press (July 30, 2001)
  • Language: English
  • ISBN-10: 0521802237
  • ISBN-13: 978-0521802239
  • Product Dimensions: 9.2 x 6 x 1.1 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
  • Amazon.com Sales Rank: #3,584,420 in Books (See Bestsellers in Books)

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5 of 5 people found the following review helpful:
5.0 out of 5 stars Practical and well grounded in the literature -- a must own, July 1, 2004
By Hilda Maibach "htm" (Potomac, MD United States) - See all my reviews
(REAL NAME)   
This book is a "must own" for anyone who is interested in conveying risk information to members of the public. It lays out a cohert framework -- and more or less step-by-step instructions -- for identifying what information will be of greatest value to members of a target audience. It is the most useful book I have found thus far to guide my efforts to communicate complex health information to members of various publics.
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