"At a time when public diplomacy is more important than ever before, Nick Cull has provided a comprehensive examination that should be of great value to professionals, scholars, and concerned citizens. Thoroughly researched and clearly organized, the book illuminates the evolution of public diplomacy in the United States during the Cold War, highlights successes and failures, and suggests lessons for the future."
-Melvyn P. Leffler, Stettinius Professor of American History, University of Virginia
"American soft power has recently been in decline, yet we used public diplomacy as a key instrument of soft power during the Cold War decades. This important book tells the story of how we did it, and what we need to do it again."
-Joseph S. Nye, Jr., University Distinguished Service Professor, Harvard, and author of The Powers to Lead
"Although U.S. capabilities in public diplomacy have withered over the past decade, The Cold War and the United States Information Agency suggests the importance of examining the lessons that might be learned from earlier successes and failures of 'soft power.' Drawing on prodigious archival research and engagingly written, Cull presents the first comprehensive history and assessment of the varied elements that comprised the USIA's mission to tell "America's story to the world." He consistently weaves insightful analysis into an engrossing and timely narrative."
-Emily S. Rosenberg, University of California, Irvine
"In The Cold War and the United States Information Agency, Nick Cull has written the definitive history of U.S. public diplomacy. It is a masterwork, meticulously researched and engagingly written, and should be required reading for anyone who cares about U.S. foreign policy."
-Kristin M. Lord Associate Dean, Elliot School of International Relations, The George Washington University
"Nicholas Cull's comprehensive history of USIA begins by clarifying what is meant by "public diplomacy." This is a great service, because since 9/11 every committee, think tank, advisory board and broom closet in Washington has published a report on the topic... none cuts through the semantic muddle as deftly as Mr. Cull."
-Martha Bayles, Wall Street Journal
"This work by Cull (public diplomacy, U. of Southern California) is a Cold War history of the United States Information Agency, privileging the high politics of public diplomacy and political appointees over the work of career veterans in the bureaucracy and in the field." -Reference & Research Book News
"Nicholas Cull...has written a well-researched, comprehensive book on the history of the US Information Agency (USIA). It is the first, and so far only, work that relies heavily on documentary sources rather than the personal recollections of a former USIA officer. It is unique, and scholars as well as practitioners of public diplomacy will want to read this insightful and well-written book...." -Walter R. Roberts, Mediterranean Quarterly
"Exhaustively researched, lucidly written with an obvious enthusiasm for the subject, The Cold War and the US Information Agency deserves to become a standard text of public diplomacy." -Lawrence Raw, Journal of Popular Culture
"Cull's masterful history will be the gold standard in scholarship on USIA." -Bruce Gregory, Naval War College Review
"Highly recommended." -Choice